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Gemini Prompt for Writing Prospecting Emails

Email prospecting remains one of the most powerful levers for generating qualified leads, but writing messages that capture attention in a crowded inbox is a real challenge. Gemini, Google's AI, excels at creating personalized prospecting emails thanks to its ability to understand business context, adapt tone to the target industry, and structure persuasive messages. By using the right prompts, you can generate emails that follow cold email best practices: catchy subject line, personalized first paragraph, clear value proposition, and precise call to action. Whether you're prospecting in B2B or B2C, Gemini helps you produce complete email sequences adapted to each stage of the sales funnel, from first contact to strategic follow-up, while maintaining a human and professional tone that avoids spam filters.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a B2B cold emailing expert with 15 years of experience in prospecting copywriting. Write a prospecting email for my company [COMPANY_NAME] that sells [PRODUCT/SERVICE] targeting [TARGET_PERSONA: job title, industry, company size].

Context:

  • Our main value proposition: [DESCRIBE IN 1 SENTENCE]
  • The problem we solve: [SPECIFIC PROBLEM]
  • A piece of social proof: [CLIENT RESULT, KEY METRIC, OR REFERENCE]

Constraints to follow:

  1. Email subject: maximum 50 characters, spark curiosity without being clickbait
  2. Email body: maximum 150 words
  3. First sentence: personalized, showing I've researched the prospect
  4. Structure: hook → identified problem → suggested solution → social proof → simple CTA
  5. Tone: professional but conversational, like a peer sharing a useful observation
  6. CTA: a single open-ended question that makes replying easy
  7. No generic phrases like "I hope you're doing well"
  8. Avoid spam trigger words: free, exceptional offer, urgent

Generate 3 email variants with different angles: (A) pain point focused, (B) missed opportunity focused, (C) industry trend focused. For each variant, also propose 3 alternative subject lines.

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

This prompt leverages the PASTOR framework (Problem, Amplify, Story, Transformation, Offer, Response) adapted to the short format of cold email, guiding Gemini toward a proven structure. The precise constraints on length, tone, and forbidden elements prevent the AI from producing generic or overly salesy emails. Requesting three variants with distinct angles forces the model to explore different persuasive approaches, giving you a true arsenal of prospecting emails to test.

Use Cases

Write Prospecting Emails

Variants

Expected Output

You will get three complete, ready-to-send prospecting emails, each with a different angle (pain point, missed opportunity, industry trend), accompanied by nine total subject lines. Each email follows cold email best practices: short, personalized, focused on the prospect rather than your company, with a natural call to action that maximizes response rate.

Frequently Asked Questions

How to personalize outreach emails generated by Gemini for each prospect?

The key is to feed Gemini specific information about each prospect before generating the email. In your prompt, mention the prospect's name, job title, recent company news (funding, hiring, new product), or content they've posted on LinkedIn. Gemini will naturally incorporate these elements into the hook. For large-scale prospecting, create a prompt template with bracketed variables like [NAME], [COMPANY], [NEWS] that you fill in for each prospect. This maintains personalization quality without starting from scratch every time.

How many email variants should I generate with Gemini to optimize my response rates?

Generate at least 3 variants per step of your sequence to run effective A/B tests. Ask Gemini to vary three key elements: the angle of approach (problem vs. opportunity vs. trend), length (ultra-short 50-word vs. standard 120-word), and the type of CTA (open-ended question vs. meeting slot offer vs. resource sharing). Test email subject lines first, as they impact open rates, then optimize the body for response rates. A good B2B benchmark is a 40–60% open rate and a 5–15% response rate.

How to prevent Gemini-generated emails from sounding like AI-written content?

Add precise style instructions to your prompt: request a conversational tone with short sentences, ban cliché phrases like 'in today's landscape' or 'I am reaching out to you,' and require specific observations rather than generalities. An effective technique is to provide Gemini with an example of an email you wrote yourself that performed well, asking it to draw inspiration from that style. Finally, always read the result aloud: if a sentence sounds artificial, ask Gemini to rephrase it in a more natural and direct way.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

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