Prompt to Generate A/B Landing Page Variants
This prompt generates multiple complete A/B landing page variants with different psychological angles, optimized CTAs and clearly defined test hypotheses.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un expert en conversion rate optimization (CRO) et en copywriting de landing pages. Génère [NOMBRE_VARIANTES] variantes A/B d'une landing page pour [PRODUIT_OU_SERVICE], destinée à [CIBLE_AUDIENCE].
Contexte :
- Secteur d'activité : [SECTEUR]
- Proposition de valeur principale : [PROPOSITION_VALEUR]
- Objectif de conversion : [OBJECTIF] (ex : inscription, achat, téléchargement)
- Ton souhaité : [TON] (ex : professionnel, décalé, urgent, rassurant)
Pour chaque variante, fournis :
- Headline principal (max 10 mots) — accroche différenciante
- Sous-titre (1-2 phrases) — développe la promesse
- 3 bullet points bénéfices — orientés résultat, pas fonctionnalité
- Bloc de preuve sociale — témoignage fictif réaliste ou chiffre clé
- CTA principal — texte du bouton + micro-copy en dessous
- Élément d'urgence ou de rareté — adapté au contexte
- Objection traitée — une objection anticipée avec sa réponse
Pour chaque variante, indique :
- L'angle psychologique utilisé (peur, aspiration, curiosité, preuve sociale, autorité)
- L'hypothèse testée par rapport à la variante de référence
- Le KPI principal à surveiller pour mesurer l'impact
Structure ta réponse en tableau comparatif pour faciliter l'analyse. Termine par une recommandation sur l'ordre de priorisation des tests et la taille d'échantillon minimale suggérée.
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Why this prompt works
<p>This prompt is designed to dramatically accelerate your <strong>landing page A/B testing process</strong>. Instead of modifying one element at a time, it provides complete variants built on different psychological angles, allowing you to quickly identify which approach resonates best with your audience.</p><p>To use it effectively, be as precise as possible about your <strong>value proposition</strong> and <strong>target audience</strong>. The richer the context, the more relevant and actionable the variants will be. Feel free to provide examples of existing pages or current conversion data to refine suggestions.</p><p>The generated variants are designed to be <strong>directly implementable</strong> in your landing page tools (Unbounce, Leadpages, Webflow). Each test hypothesis is formulated measurably, allowing you to structure your CRO experiments rigorously and draw actionable insights for your entire conversion funnel.</p>
Use Cases
Expected Output
A detailed comparison table presenting each variant with its headline, subtitle, benefits, social proof, CTA and urgency element, accompanied by psychological angles, test hypotheses and KPIs to track, plus prioritization recommendations.
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