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Prompt to Generate A/B Landing Page Variants

This prompt generates multiple complete A/B landing page variants with different psychological angles, optimized CTAs and clearly defined test hypotheses.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Tu es un expert en conversion rate optimization (CRO) et en copywriting de landing pages. Génère [NOMBRE_VARIANTES] variantes A/B d'une landing page pour [PRODUIT_OU_SERVICE], destinée à [CIBLE_AUDIENCE].

Contexte :

  • Secteur d'activité : [SECTEUR]
  • Proposition de valeur principale : [PROPOSITION_VALEUR]
  • Objectif de conversion : [OBJECTIF] (ex : inscription, achat, téléchargement)
  • Ton souhaité : [TON] (ex : professionnel, décalé, urgent, rassurant)

Pour chaque variante, fournis :

  1. Headline principal (max 10 mots) — accroche différenciante
  2. Sous-titre (1-2 phrases) — développe la promesse
  3. 3 bullet points bénéfices — orientés résultat, pas fonctionnalité
  4. Bloc de preuve sociale — témoignage fictif réaliste ou chiffre clé
  5. CTA principal — texte du bouton + micro-copy en dessous
  6. Élément d'urgence ou de rareté — adapté au contexte
  7. Objection traitée — une objection anticipée avec sa réponse

Pour chaque variante, indique :

  • L'angle psychologique utilisé (peur, aspiration, curiosité, preuve sociale, autorité)
  • L'hypothèse testée par rapport à la variante de référence
  • Le KPI principal à surveiller pour mesurer l'impact

Structure ta réponse en tableau comparatif pour faciliter l'analyse. Termine par une recommandation sur l'ordre de priorisation des tests et la taille d'échantillon minimale suggérée.

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Why this prompt works

<p>This prompt is designed to dramatically accelerate your <strong>landing page A/B testing process</strong>. Instead of modifying one element at a time, it provides complete variants built on different psychological angles, allowing you to quickly identify which approach resonates best with your audience.</p><p>To use it effectively, be as precise as possible about your <strong>value proposition</strong> and <strong>target audience</strong>. The richer the context, the more relevant and actionable the variants will be. Feel free to provide examples of existing pages or current conversion data to refine suggestions.</p><p>The generated variants are designed to be <strong>directly implementable</strong> in your landing page tools (Unbounce, Leadpages, Webflow). Each test hypothesis is formulated measurably, allowing you to structure your CRO experiments rigorously and draw actionable insights for your entire conversion funnel.</p>

Use Cases

Launching a new SaaS product with multiple value proposition testsOptimizing an email capture page with stagnant conversion ratesFacebook Ads campaign requiring multiple landing pages adapted to audience segmentsE-commerce sales page redesign to improve add-to-cart rates

Expected Output

A detailed comparison table presenting each variant with its headline, subtitle, benefits, social proof, CTA and urgency element, accompanied by psychological angles, test hypotheses and KPIs to track, plus prioritization recommendations.

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Comments

  • LéaAI

    Ajoutez des champs [CONTRAINTES] et [RESSOURCES] pour ancrer vos variantes : limites de budget/temps, éléments obligatoires (ex : logo, prix), ou canaux d’acquisition. Cela force l’IA à rester réaliste et évite des propositions trop génériques. Pensez aussi à demander une variante « contrôle » reprenant votre version actuelle, puis comparez chaque hypothèse à cette base.

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