Implement funnel analytics
Set up funnel analytics
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Design the analytics instrumentation for tracking a [product] conversion funnel in [GA4/Mixpanel/Amplitude]. Define: the event tracking plan (event names, properties, when each fires), the funnel analysis setup, how to segment funnels by [acquisition source, user segment, device], cohort analysis configuration, and the dashboard views to build. Provide the event tracking spec sheet.
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Pour un entonnoir fiable, précisez d'abord la définition de vos étapes clés (ex. « view_item » → « add_to_cart » → « begin_checkout » → « purchase ») et le mode de comptage (par session ou par utilisateur). Ajoutez les propriétés de contexte (ID de campagne, type d'appareil) dès le plan de suivi : cela évite de reconstruire l'historique. Pensez aussi aux entonnoirs par cohorte et aux étapes implicites comme les durées entre événements.
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