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📢MarketingIntermediateAll AIs

Design a B2B Landing Page That Converts Tech Leaders

Structured prompt to design a high-converting B2B landing page for a tech startup, including CRO and social proof.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a conversion marketing expert for B2B startups. Design a complete landing page for [STARTUP_NAME] that offers [PRODUCT_SERVICE]. Target: [CLIENT_POSITION] at companies of [TARGET_SIZE]. Goal: generate [CONVERSION_OBJECTIVE] (e.g., demo, free trial, sales contact).

Follow this structure:

  1. Headline: result-oriented hook (e.g., 'Increase [KEY_METRIC] by [PERCENTAGE]% in [DURATION]').
  2. Subheadline: specifies the promise and key benefit.
  3. Social proof: logos of [CLIENT_REFERENCES], testimonials with numbers, trust badge.
  4. Problem-solution section: describe the pain of [CLIENT_PAIN] and show how [FEATURE] solves it.
  5. Calls to action: primary (form with fields: First Name, Email, Phone, [CUSTOM_FIELD]), secondary (chat or resource).
  6. Counter-argument: 'What's holding you back' section with common objections like 'Too expensive' -> ROI and 'No time' -> quick onboarding.
  7. Urgency: limited-time offer or limited spots.

Design constraints: minimal distractions, reduced navigation, form visible without scrolling, mobile-first. Use a professional and direct tone, with keywords like '[SECTOR]', 'productivity', 'scalability'. Vocabulary: avoid technical jargon unless targeted. Add a FAQ with 3 questions about pricing, integration, and support.

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

<p>This prompt is designed to generate an actionable landing page brief, suitable for B2B tech startups. Use it with a prototyping tool or as a basis for discussion with your designer. Replace the brackets with your actual data.</p><p>For best results, customize each variable with specific information: <strong>[STARTUP_NAME]</strong> (e.g., SalesKit), <strong>[CLIENT_POSITION]</strong> (e.g., Sales Director), <strong>[KEY_METRIC]</strong> (e.g., conversion rate). Adapt the tone to your brand.</p><p>Test multiple variations of the headline and calls to action. Use the prompt iteratively with user feedback to optimize the conversion rate.</p>

Use Cases

Create a brief for a demo landing pageOptimize an existing page with CRO-focused copywritingAlign marketing communication around the product

Expected Output

A detailed landing page plan with titles, sections, arguments, and calls to action ready to be mocked up or written.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

View on Prompt Guide

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