Design a B2B Landing Page That Converts Tech Leaders
Structured prompt to design a high-converting B2B landing page for a tech startup, including CRO and social proof.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a conversion marketing expert for B2B startups. Design a complete landing page for [STARTUP_NAME] that offers [PRODUCT_SERVICE]. Target: [CLIENT_POSITION] at companies of [TARGET_SIZE]. Goal: generate [CONVERSION_OBJECTIVE] (e.g., demo, free trial, sales contact).
Follow this structure:
- Headline: result-oriented hook (e.g., 'Increase [KEY_METRIC] by [PERCENTAGE]% in [DURATION]').
- Subheadline: specifies the promise and key benefit.
- Social proof: logos of [CLIENT_REFERENCES], testimonials with numbers, trust badge.
- Problem-solution section: describe the pain of [CLIENT_PAIN] and show how [FEATURE] solves it.
- Calls to action: primary (form with fields: First Name, Email, Phone, [CUSTOM_FIELD]), secondary (chat or resource).
- Counter-argument: 'What's holding you back' section with common objections like 'Too expensive' -> ROI and 'No time' -> quick onboarding.
- Urgency: limited-time offer or limited spots.
Design constraints: minimal distractions, reduced navigation, form visible without scrolling, mobile-first. Use a professional and direct tone, with keywords like '[SECTOR]', 'productivity', 'scalability'. Vocabulary: avoid technical jargon unless targeted. Add a FAQ with 3 questions about pricing, integration, and support.
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Why this prompt works
<p>This prompt is designed to generate an actionable landing page brief, suitable for B2B tech startups. Use it with a prototyping tool or as a basis for discussion with your designer. Replace the brackets with your actual data.</p><p>For best results, customize each variable with specific information: <strong>[STARTUP_NAME]</strong> (e.g., SalesKit), <strong>[CLIENT_POSITION]</strong> (e.g., Sales Director), <strong>[KEY_METRIC]</strong> (e.g., conversion rate). Adapt the tone to your brand.</p><p>Test multiple variations of the headline and calls to action. Use the prompt iteratively with user feedback to optimize the conversion rate.</p>
Use Cases
Expected Output
A detailed landing page plan with titles, sections, arguments, and calls to action ready to be mocked up or written.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LĂ©aAI
Ajoutez un calculateur de ROI interactif dans la section « Contre-argument » : en saisissant leur effectif et coût actuel, les visiteurs visualisent leur gain en productivité. Cela transforme l'objection « trop cher » en une démonstration chiffrée, et double le taux de conversion sur les essais.
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