Measure influencer campaign performance
Measure influencer campaign ROI
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Create a measurement framework for [brand]'s influencer marketing campaigns. Define: metrics to collect from influencers (reach, impressions, engagement, link clicks, promo code redemptions), how to normalize performance across different account sizes (using ER rate, not absolute numbers), campaign ROI calculation (comparing CPE vs paid social benchmarks), and a standardized post-campaign report template.
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