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📢MarketingIntermediateAll AIs

Midjourney Prompt for Creating a Sales Funnel

Creating a high-performing sales funnel requires visuals that capture attention and guide the prospect through each stage of the buying journey. Midjourney allows you to generate professional images for every component of your funnel: capture pages, sales pages, thank-you pages, and email sequences. Instead of relying on generic stock photos that your competitors also use, you can create custom visuals that reinforce your positioning and boost your conversion rates. An effective sales funnel relies on strong visual consistency between each step — colors, photographic style, mood — to maintain the prospect's trust throughout the journey. Midjourney excels at this task by allowing you to define a guiding style and adapt it across all your assets. Whether you're selling an online course, a SaaS product, or a coaching service, the following prompts will help you produce hero images, benefit illustrations, testimonial visuals, and urgency banners that turn your visitors into customers.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Professional marketing funnel landing page hero image, confident entrepreneur working on laptop in a modern bright office, warm golden lighting creating trust and authority, clean minimalist background with subtle gradient from deep blue to white, product mockups floating elegantly nearby, conversion-optimized composition with clear visual hierarchy guiding the eye from headline area to call-to-action zone, premium SaaS aesthetic, photorealistic, shot on Canon EOS R5 with 35mm lens, shallow depth of field, commercial photography style --ar 16:9 --v 6.1 --style raw --s 200 --q 2

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

This prompt combines conversion psychology elements (warm lighting for trust, composition guiding the eye toward the CTA zone) with precise Midjourney technical specifications. The 16:9 ratio is optimized for landing page hero sections, while the raw style and 200 stylization produce a professional photorealistic rendering without artificial over-stylization. Mentioning a 35mm lens and shallow depth of field mimics high-end commercial photography that inspires credibility.

Use Cases

Creating a Sales Funnel

Variants

Expected Output

You will get a commercial-quality photorealistic image showing an inspiring professional environment, with warm golden lighting evoking success and trust. The composition naturally leaves space to overlay your headline and call-to-action button. The image is directly usable as a capture page or sales page hero image without major editing.

Frequently Asked Questions

Which image dimensions should I use for each stage of the sales funnel?

For the hero image on your landing page, use --ar 16:9 (1920x1080px after upscaling). For benefits and testimonial sections, go with --ar 1:1 or --ar 4:5, which work well in modular layouts. For email visuals, use --ar 3:2, as it displays correctly in most email clients. Always remember to generate in high resolution with --q 2 and then upscale to get production-ready files.

How can I maintain visual consistency across all pages of my funnel?

The key is to create a base prompt that you then adapt. Define your visual constants (color palette, lighting style, photography type) and keep them identical in every prompt. For example, if your landing page uses 'warm golden lighting, deep navy blue tones, photorealistic commercial photography', reuse those exact terms for your sales page and thank-you page. Also, use the --sref parameter with a style reference image to lock in the aesthetic across all your generations.

Can Midjourney generate visuals with embedded text for my sales pages?

Midjourney isn't reliable for generating legible text inside images. The best approach is to generate visuals with clearly defined negative space in your prompt, then add your text using a design tool like Figma or Canva. Specify in your prompt 'with clear negative space for text overlay' or 'minimalist background with room for headline' to get compositions that naturally accommodate your headings and calls to action.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

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