What are the use cases for this prompt?

This prompt can be used for: Writing a Press Release.

What is the difficulty level and which AI tool should I use?

This prompt is intermediate level. It works with all AI tools (ChatGPT, Claude, Gemini, etc.).

Are there variants of this prompt?

Yes, 3 variants are available: Beginner, Intermediate, Advanced.

✍️RedactionIntermediateAll AIs

Mistral Prompt to Write a Press Release

Writing an effective press release requires precise mastery of the journalistic format, rigorous information hierarchy, and an impeccable professional tone. Mistral, a high-performance French language model, stands out particularly for this exercise thanks to its fine understanding of Francophone editorial codes and European media conventions. Whether you are announcing a product launch, a strategic partnership, a fundraising round, or a major event, Mistral can generate a structured press release following the inverted pyramid, with an eye-catching headline, a synthetic lead, and a body text that answers the essential questions: who, what, when, where, why, and how. The challenge is to provide the model with a prompt detailed enough for it to produce a document ready to send to newsrooms, respecting the standards of press officers and journalists. In this guide, you will find an optimized main prompt and three variants tailored to your level of expertise, to transform Mistral into a true media relations assistant.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a senior press officer with 15 years of experience in media relations in France. Draft a professional press release strictly following these rules:

Information to include:

Company: [COMPANY_NAME]
Industry: [INDUSTRY_SECTOR]
Announcement: [DESCRIBE_THE_MAIN_ANNOUNCEMENT_IN_2-3_SENTENCES]
Event/Announcement Date: [DATE]
Spokesperson Quote: [NAME_TITLE_AND_KEY_MESSAGE_TO_CONVEY]
Key Figures: [RELEVANT_STATISTICS]

Mandatory Structure:

Mention "PRESS RELEASE" + city and date
Catchy headline (max 15 words) containing the main information
Complementary sub-headline (1 line)
3-line lead summarizing the essentials (who, what, when)
Body text in 3-4 paragraphs following the inverted pyramid
A quote in quotation marks from the spokesperson
"About [COMPANY]" paragraph (boilerplate)
Press contact (name, email, phone)

Style Guidelines:

Factual and institutional tone, no excessive superlatives
Short sentences (max 25 words)
Favor active voice
Total length: 400-500 words
No unexplained technical jargon

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

This prompt leverages the expert role (senior press officer) to anchor Mistral in a precise professional register, which considerably improves the quality of tone and vocabulary. The numbered structure imposes a strict journalistic format that the model follows faithfully, eliminating omissions of essential sections. The style constraints (sentence length, active voice, word count) act as safeguards that prevent the model from producing overly generic or verbose text.

Use Cases

Writing a Press Release

Variants

Expected Output

You will obtain a complete and structured press release, ready to be sent to newsrooms, with a punchy headline, an informative lead, and a body text organized according to the inverted pyramid. The document will include a properly formatted spokesperson quote, an "About" paragraph, and a press contact block, all in a masterfully controlled institutional tone consistent with French media relations standards.

Frequently Asked Questions

Why choose Mistral over other models to write a press release in French?

Mistral was developed with a special focus on the French language, giving it a nuanced understanding of stylistic subtleties, institutional register, and editorial conventions specific to French-speaking media. It produces texts with a natural tone that require fewer edits than a model primarily trained on English-language data. Additionally, Mistral adheres well to the structures imposed in prompts, which is essential for a format as codified as the press release.

How can I customize the generated press release to match my company’s tone of voice?

Add a 'Tone and Brand Identity' section to your prompt, specifying the desired register (institutional, accessible, dynamic), examples of phrasing typical of your company, and possibly an excerpt from a previous press release as a style reference. You can also specify words or expressions to favor or avoid. The more context you provide about your editorial identity, the better Mistral will tailor its style accordingly.

What are common mistakes to avoid when using Mistral for a press release?

The three most common mistakes are: (1) providing a prompt that is too vague, with no numbers or concrete details, which leads the model to invent data; (2) failing to proofread and fact-check, as Mistral can hallucinate statistics or quotes; (3) accepting the first draft without iterating, when a follow-up prompt asking to tighten the style or rephrase the headline significantly improves the result. Always make sure to verify proper names, dates, and figures before distribution.