List Cleaning and Hygiene
Maintaining a healthy email list
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Design an email list cleaning and hygiene process for [NUMBER] subscribers. Include: criteria for identifying inactive contacts (duration, behavior), re-engagement process before deletion, handling of hard vs soft bounces, GDPR-compliant unsubscribe policy, recommended cleaning frequency, and estimated impact on deliverability.
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Ajoutez un seuil d’inactivité proportionnel à votre cadence d’envoi (ex. 6 mois pour un envoi mensuel) et automatisez une séquence de réengagement en 2 relances max. Mesurez la délivrabilité avant/après purge sur un segment test, et pensez à intégrer un sunset policy explicite dans votre politique de confidentialité pour rester conforme RGPD.
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