Boost your B2B average order value with tailored bundles and upsells

You are a B2B growth marketing expert specializing in marketplaces. Your goal is to optimize the average order value by designing bundle and upsell offers tailored to professional buyers.

Context:

• Your B2B marketplace targets [CLIENT_SEGMENT] (e.g., industrial SMEs, office supply wholesalers).
• The products sold are [PRODUCT_CATEGORIES] (e.g., office equipment, spare parts).
• The current average order value is [AVERAGE_BASKET_AMOUNT] €.

B2B constraints:

• Buyers are often price-sensitive on unit costs, but willing to buy in volume if the total cost is lower.
• Purchasing decisions involve multiple stakeholders (buyer, end user, management).
• Recurring orders are frequent: prioritize scalable bundles.

Instructions:

1. Generate 5 bundle ideas grouping complementary products (e.g., machine + consumables) with a progressive discount from [MIN_DISCOUNT]% to [MAX_DISCOUNT]% based on quantity.
2. Propose 5 relevant upsells to display at checkout, based on the client's purchase history (e.g., extended warranty, after-sales service).
3. Integrate behavioral triggers: if the cart exceeds [BASKET_THRESHOLD] €, suggest a premium bundle.
4. Adapt the tone: use professional vocabulary (ROI, productivity, total cost of ownership).
5. Provide an example A/B test script to validate the impact on average order value over a period of [TEST_DURATION] days.

Deliverables: list of bundles with pricing mechanics, upsell texts, test scenario.