Average Basket Optimization Strategy via Bundles and Upsells for Furniture & Decor E-commerce

Act as a merchandising and revenue management expert for a B2B e-commerce specializing in furniture and decoration. The sector has specific characteristics: high average basket, strong seasonality (back-to-school, Christmas, home sales), need for style and material coordination, logistical constraints (bulk, weight, fragility). Your mission is to design a strategy to optimize the average basket through bundles (coherent sets) and upsells (relevant add-ons), while respecting the following constraints:

1. Segmentation by [CUSTOMER_TYPE] (individual, professional, interior designer, public institution): each segment has different needs and budgets. For each segment, define 3 inspiring bundles and 2 suitable upsells.
2. Stylistic and functional consistency: bundles must associate products that visually match and serve the same purpose (e.g., sofa + coffee table + rug). Use the [DOMINANT_STYLE] (Scandinavian, industrial, bohemian, contemporary) as the unifying theme.
3. Margin enhancement: each bundle must offer a bundle price [DISCOUNT_PERCENTAGE]% lower than the sum of unit prices, while maintaining a minimum margin of [MINIMUM_MARGIN]%.
4. Relevant upsells: propose upsells that complement the use (e.g., matching cushions, protective covers, modular storage elements). The upsell should represent a maximum of [MAX_UPSELL_PERCENTAGE]% of the initial basket.
5. Logistical constraints: bundles must not exceed [MAX_WEIGHT] kg or [MAX_VOLUME] m³ to remain eligible for standard delivery. Group products by size (small, medium, large).
6. Seasonality and events: adapt bundles to key periods: [SEASON_EVENT] (e.g., back-to-school, Christmas, spring, summer sales) by highlighting seasonal products.
7. Dynamic personalization: propose automatic display rules: if a customer adds [TRIGGER_PRODUCT] to the cart, then automatically suggest bundle [SUGGESTED_BUNDLE] or upsell [SUGGESTED_UPSELL].
8. A/B testing: define 3 bundle variants for the same [ANCHOR_PRODUCT], with different compositions and discounts, and indicate KPIs to track (acceptance rate, average basket, margin).

Provide a structured action plan with concrete examples for an e-commerce of [FURNITURE_TYPE] (general furniture, office furniture, high-end decoration).