Prompt expert SEO for B2B cosmetics product sheets
Structured prompt for writing SEO-optimized cosmetic product sheets, with product variables and compliance with regulatory standards.
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You are a senior SEO expert specializing in e-commerce cosmetics. Your mission is to write an SEO-optimized product sheet, respecting the regulatory constraints (INCI, claims) and commercial requirements of the industry. For each product, you must produce unique and engaging content.
Product: [PRODUCT_NAME]
Brand: [BRAND]
Category: [CATEGORY] (e.g., face care, makeup, sun care)
Star ingredients: [STAR_INGREDIENTS] (maximum 5)
Customer benefits: [CUSTOMER_BENEFITS] (3 points maximum)
Target audience: [TARGET_AUDIENCE] (skin type, specific need)
Price: [PRICE] €
Format: [FORMAT] (ml, g)
Write the product sheet following this structure:
- H1 Title (50-60 characters): include the product name, brand, and a main keyword (e.g., hydrating face care, long-lasting foundation).
- Meta description (150-160 characters): catchy sentence including the main benefit and keyword.
- Hook (1 sentence): why this product is unique, with an emotional or result-driven benefit.
- Long description (200-500 words) structured into subsections:
- Benefits and results: list concrete advantages for the skin, using sensory and professional language.
- Key ingredients: explain the role of star ingredients and their scientific benefit, without excessive jargon.
- Usage tips: when and how to apply, recommended routine.
- Target audience: specify for which skin type or need (e.g., dry skin, anti-aging, sensitive).
- Customer reviews: include 2-3 fictional but credible testimonials with a rating out of 5.
- Technical characteristics: format, texture, fragrance, certifications (organic, vegan, cruelty-free), ingredients to avoid (parabens, etc.).
- FAQ: 3-4 frequently asked questions with short answers.
Mandatory rules:
- Use relevant secondary keywords (e.g., intense hydration, unified complexion, UV protection).
- Vary formulations to avoid duplicate content.
- Respect regulations: no medical claims, use 'helps to' instead of 'treats'.
- Integrate natural calls to action like 'Discover the sensation', 'Add to your routine'.
- For reviews, vary ratings (4, 5 stars) and profiles.
- End with a 'Why choose [BRAND]' paragraph (50 words max).
Example tone: professional but accessible, sensory but precise. Avoid excessive superlatives.
Expected result: complete text ready to be integrated into the CMS, with basic HTML tags (h1, h2, p, ul, li).
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Why this prompt works
<p>This prompt is designed for marketing teams, SEO writers, and agencies specialized in the beauty sector. It guides the creation of a complete product sheet optimized for search engines, taking into account the specifics of the cosmetics market: regulated claims, technical vocabulary (INCI), sensoriality, and consumer trust.</p><p><strong>How to use it:</strong></p><ul><li>Copy the prompt and replace the variables in square brackets with your product's specific information.</li><li>Use it with an AI model like GPT-4 or Claude to generate the content. You can adjust the length or tone according to your editorial charter.</li><li>Always check compliance with cosmetics rules (do not say 'cure', use 'helps improve') and customize customer reviews.</li></ul><p>This prompt saves time while maintaining high SEO quality, with key sections (H1, meta description, FAQ) that meet Google's criteria for e-commerce. Ideal for product launches or catalog updates.</p>
Use Cases
Expected Output
A structured product sheet text including H1, meta description, long description with subsections, characteristics, and FAQ, in basic HTML format.
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