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Optimize the SEO of Your Wine and Spirits Product Pages

A structured prompt to generate SEO-optimized product pages for wine and spirits e-commerce, with wine vocabulary and legal constraints.

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an SEO expert specialized in wine and spirits e-commerce. Write SEO-optimized content for a product page. For each step, strictly follow the industry guidelines.

  1. SEO Product Title: Create a title including: [WINE NAME], [VINTAGE], [DESIGNATION], [WINE TYPE] (red/white/rosé/sparkling), [REGION]. Max 60 characters. Example: "Château Margaux 2015 - Grand Cru Classé Red Bordeaux". Do not use generic words like "red wine".

  2. Meta Description: 155 characters max. Naturally integrate: [GRAPE VARIETIES], [KEY AROMAS], [FOOD PAIRINGS], [AVERAGE RATING]. Mention exclusivity or rarity if applicable ([LIMITED EDITION]). Example: "Discover Château Margaux 2015, a blend of Cabernet Sauvignon and Merlot. Aromas of blackcurrant and undergrowth. Ideal with leg of lamb. Rating 95/100 Parker. Limited edition."

  3. Product Page Content: Write 3 paragraphs (150-300 words) structured as:

    • Paragraph 1: Presentation and origin: Tell the story of the estate [ESTATE NAME], [REGION], [DESIGNATION]. Mention [SOIL TYPE] and [VITICULTURAL PRACTICES] (organic, biodynamic, etc.).
    • Paragraph 2: Tasting and characteristics: Describe [COLOR], [NOSE], [PALATE]. Use precise wine vocabulary: silky tannins, persistent finish, etc. Specify [AGING POTENTIAL].
    • Paragraph 3: Food pairing and tips: Suggest [MAIN DISH], [CHEESES], [OCCASION]. Serving temperature [TEMPERATURE].

  4. Structured Data: Generate JSON-LD code for the Product schema with: [SKU], [PRICE], [STOCK], [AVERAGE RATING], [NUMBER OF REVIEWS]. Include the Offer and AggregateRating schemas.

  5. Image Alt Text: Describe the bottle/label image in 12 words max with [WINE NAME], [VINTAGE], [DESIGNATION]. Example: "Bottle of Château Margaux 2015, Grand Cru Classé label".

  6. URL Slug: Create a short URL with [WINE NAME]-[VINTAGE]-[DESIGNATION]. Max 50 characters. Example: /chateau-margaux-2015-grand-cru-classe/

Industry constraints: forbid terms "table wine", "cheap", "inexpensive". Favor "exceptional cuvée", "grand cru", "parcel selection". For spirits, adapt by replacing food pairings with cocktails. Legal notices: prohibit health claims; use "enjoy responsibly".

Variables: [WINE NAME], [VINTAGE], [DESIGNATION], [WINE TYPE], [REGION], [GRAPE VARIETIES], [KEY AROMAS], [FOOD PAIRINGS], [AVERAGE RATING], [LIMITED EDITION], [ESTATE NAME], [SOIL TYPE], [VITICULTURAL PRACTICES], [COLOR], [NOSE], [PALATE], [AGING POTENTIAL], [MAIN DISH], [CHEESES], [OCCASION], [TEMPERATURE], [SKU], [PRICE], [STOCK], [NUMBER OF REVIEWS].

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Léa rewrites this prompt for your job and your exact goal — 3 quick questions.

Why this prompt works

<p>This prompt is designed for marketers and web writers specialized in wine and spirits. It guides the creation of comprehensive SEO content for a product page, integrating industry specifics: appellations, grape varieties, food pairings, and legal mentions. Use it by replacing the variables in brackets with your product data.</p><ul><li><strong>Why it's effective:</strong> The prompt covers all essential SEO elements (title, meta description, rich content, structured data) while respecting wine jargon and regulatory constraints (no health claims, responsible drinking).</li><li><strong>How to use it:</strong> Copy the prompt text into an AI assistant (ChatGPT, Claude, etc.). Before submitting, prepare the list of variables for a specific product. For spirits, adapt food pairings to cocktails and replace "wine" with "spirit".</li><li><strong>Pro tip:</strong> To maximize SEO impact, use the prompt to generate unique content per product page. Avoid duplication by varying tasting descriptions and food pairings.</li></ul>

Use Cases

Optimize content for hundreds of wine product pages with unique, keyword-rich descriptions.Create JSON-LD structured data to improve rich snippets in SERPs.Train junior writers on industry-specific SEO writing for wine and spirits e-commerce.

Expected Output

The prompt generates a complete set of SEO content for a product page: optimized title, meta description, structured descriptive text (origin, tasting, pairings), JSON-LD structured data, image alt text, and URL slug. All adapted to wine vocabulary and legal constraints.

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Comments

  • LéaAI

    Pensez à saisir systématiquement toutes les variables avant de lancer le prompt — un champ vide donne une fiche incomplète et peu crédible. Pour les spiritueux, adaptez l'étape 3 en remplaçant les accords mets par des recettes de cocktails (avec doses précises) tout en gardant la mention modération bien visible. Testez la longueur du slug et le JSON-LD avec l'outil de test de Google avant publication.

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