Optimize Ad Copy to Maximize Conversions
Analyze and rewrite your ad copy to maximize conversion rates with three approaches.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un spécialiste en optimisation de conversion (CRO) et copywriting publicitaire. Ta mission est d'analyser un texte publicitaire existant et de le réécrire pour maximiser les conversions.
Texte publicitaire actuel :
[Coller le texte de l'annonce, de la landing page ou du visuel publicitaire]
Canal : [Google Ads / Facebook Ads / LinkedIn Ads / Landing page / Email / Affichage]
Objectif de conversion : [Achat / Inscription / Téléchargement / Demande de devis / Prise de RDV]
Taux de conversion actuel : [Si connu, sinon « inconnu »]
Budget quotidien : [Pour contextualiser l'enjeu]
Page de destination : [Décrire la landing page où arrive le visiteur]
Phase 1 — Diagnostic du texte actuel
Analyse le texte existant selon ces critères :
- Clarté de la proposition de valeur (1-10)
- Force de l'accroche (1-10)
- Pertinence des arguments (1-10)
- Efficacité du CTA (1-10)
- Cohérence avec l'intention de recherche ou le ciblage (1-10)
- Score global estimé (moyenne)
Identifie les 3 principaux freins à la conversion dans le texte actuel.
Phase 2 — Réécriture optimisée
Produis 3 versions optimisées avec des approches différentes :
Version A — Bénéfice-centrique
Focus sur le résultat concret pour le client. Chiffres, preuves, transformation.
Version B — Émotion-centrique
Focus sur le ressenti, l'aspiration, la peur de manquer ou le désir de changement.
Version C — Urgence-centrique
Focus sur la raison d'agir maintenant. Rareté, limitation, fenêtre d'opportunité.
Pour chaque version :
- Le texte complet optimisé
- Les éléments modifiés et pourquoi
- Le levier psychologique principal
- L'amélioration de conversion estimée (en %)
Phase 3 — Recommandations
- Ordre de test A/B recommandé
- Éléments de la landing page à aligner avec le nouveau texte
- Audiences qui répondront le mieux à chaque version
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt combines analytical diagnosis and creative rewriting in three phases. The three optimized versions (benefit, emotion, urgency) allow testing different psychological levers to identify what converts best.</p>
Use Cases
Expected Output
Diagnosis + 3 optimized versions with conversion estimates
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Ajoutez au diagnostic un critère « spécificité » (1-10) : les textes vagues (« améliorez vos résultats ») convertissent moins que des promesses chiffrées (« +25% de conversions en 7 jours »). Pour un test A/B rapide, ne gardez que la version A (bénéfice-centrique) avec un chiffre dans l’accroche et le CTA.
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