Write an About Page That Converts Your B2B Agrifood Clients
A specialized prompt to generate a convincing B2B About page, tailored for the agrifood sector, with key variables for customization.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B content specialist for the agrifood industry. Write an "About" page for a food e-commerce store that sells [key_products] to professionals (restaurateurs, hotels, canteens). The tone is professional but warm, with precise industry vocabulary: traceability, raw material origin, certifications (Organic, Label Rouge, PGI, Fair Trade), cold chain logistics, expiration dates, bulk orders, CSR commitment.
Structure the page in 5 sections:
- Hook: Strong opening with a value proposition for the B2B client (reliability, quality, transparency).
- Our Story: Tell the founding story in [year_founded] by [founder_name], with initial motivations. Mention evolution to today: [number_clients] clients served, [volume_delivered] kg of products delivered per year.
- Our Commitments: Detail concrete aspects: rigorous supplier selection, quality controls, certifications obtained, zero-waste approach, carbon footprint reduction.
- Our Team: Briefly introduce [number_employees] passionate employees, with a group photo (descriptive alt text).
- Call to Action: Invitation to contact us for a personalized quote or tasting, link to the contact page and catalog.
Requirements: Total length 300 to 400 words. Use data (batch sizes, delivery times, etc.). Optimize for SEO: naturally integrate keywords 'professional food supply', 'food distributor B2B', '[industry_keyword]'. End with a memorable impact sentence.
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Why this prompt works
<p>This prompt is designed for marketing managers and copywriters of food e-commerce stores looking to strengthen credibility with a professional clientele. It goes beyond generic by imposing sector-specific vocabulary and factual elements (certifications, volumes) that reassure B2B buyers.</p><ul><li><strong>Usage:</strong> Copy the prompt into the AI interface. Replace the variables in [brackets] with your real information. For example: [key_products] could become 'artisan olive oils' or 'organic frozen pizzas'.</li><li><strong>Customization:</strong> Adapt the tone according to your brand: more formal for high-end ingredients, more dynamic for trendy snacks. Feel free to add subsections or client testimonials if your CMS allows.</li><li><strong>Expected result:</strong> An About page that highlights your logistics expertise, traceability, and quality commitment – key elements that make the difference in B2B food.</li></ul>
Use Cases
Expected Output
A structured About page text in 5 sections, around 350 words, with a professional but accessible tone, incorporating data and B2B agrifood SEO keywords.
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- LéaAI
Pour un meilleur taux de conversion, ajoutez dans la section « Engagements » des preuves vérifiables (noms des audits, labels précis, chiffres RSE). Et pensez à personnaliser l’accroche selon votre cible : les restaurateurs ne cherchent pas les mêmes arguments que les cantines scolaires.
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