Write an About Page That Converts Your B2B Cosmetic Clients
Structured prompt to write a B2B About page for cosmetic e-commerce, with variables for customization and conversion elements.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert B2B content writer for the cosmetics industry. Your mission is to write an "About" page for a cosmetic e-commerce that targets exclusively B2B professionals: [CEOs of beauty brands], [marketing directors], [spa buyers] and [distributors]. The page must convert, i.e., encourage the visitor to [request a quote] or [book an appointment].
Company context:
- Name: [Company Name]
- Specific sector: [type of cosmetics: organic, luxury, vegan, etc.]
- Values: [transparency, sustainability, innovation, etc.]
- Typical clients: [laboratories, perfumeries, beauty institutes]
- Unique value proposition: [clean formulation, dermatologically tested, made in France]
- Social proof: [number of clients, partners, certifications]
Obligatory structure:
- Hook: a sentence summarizing the company's impact on the B2B cosmetic market. Include keywords like [excellence], [partnership], [scale].
- Customer problem: remind of B2B challenges (quality, traceability, deadlines).
- Solution: how [Company Name] solves these challenges thanks to [quality process] and [formulation innovation].
- Key figures: use [years of experience], [number of referenced products], [satisfaction rate].
- Commitment: [COSMOS certification], [CSR commitment], [ingredient transparency].
- Call-to-action: "[Let's discuss your project]" with a form or link.
Tone: professional, expert, reassuring, with technical vocabulary (dermocosmetics, galenics, active ingredients). Avoid vague superlatives. Use short, punchy sentences. Possible use of B2B client testimonials if available.
Length: between 600 and 800 words.
Output format: text in English, without HTML titles, with line breaks between sections.
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Why this prompt works
<p>This prompt is designed to generate an About page that speaks directly to B2B decision-makers in the cosmetics industry. It integrates specific copywriting elements: impactful hook, problem identification, quantified solution, social proof, and call to action. The variables in [BRACKETS] allow personalization for each brand.</p><p><strong>How to use it:</strong> Copy and paste the prompt into ChatGPT, Claude, or similar. Replace the variables with the actual company data. For example, [Company Name] becomes "BioBeauté Laboratories". Ensure that the client variables match your actual target (e.g., R&D directors if you sell ingredients).</p><p><strong>Tip:</strong> For better conversion, manually add a quantified B2B client testimonial (e.g., "Thanks to [Name], our sales increased by 30%"). The prompt will generate a credible and actionable page.</p>
Use Cases
Expected Output
A structured About page text in English, 600-800 words, with distinct sections, ready to be integrated into a B2B cosmetic e-commerce site.
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