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📢MarketingIntermediateAll AIs

Write a B2B Converting About Page for DIY Retailers

A prompt to write a B2B About page for a DIY e-commerce site, with variables and industry constraints.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an expert B2B conversion copywriter for a DIY e-commerce site. Write the About page of [COMPANY_NAME] integrating the following elements:

  1. Hook: H1 title including [PROJECT_VALUE] (e.g., '+10 years of expertise at your service').
  2. Story: Tell the founding story of [COMPANY_NAME] highlighting [INDUSTRY_PROBLEM] we solve (e.g., stockouts, delays, quality).
  3. Social proof: Mention [NUMBER_OF_CLIENTS] satisfied clients and [DELIVERY_FIGURE] orders delivered.
  4. Distinctive advantages: Detail [ADVANTAGE_1] (e.g., 24h delivery), [ADVANTAGE_2] (e.g., custom quote), and [ADVANTAGE_3] (e.g., dedicated after-sales service).
  5. Call to Action: Offer ['MAIN_CTA'] (e.g., 'Request a custom quote') with a link to [QUOTE_PAGE].

Constraints:

  • Professional and reassuring tone.
  • Include technical terms (e.g., 'circular saw', 'cordless drill', 'hardware kit').
  • 2 to 3 paragraphs maximum.
  • Length: 300-400 words.

Include customer testimonials: [TESTIMONIAL_1] and [TESTIMONIAL_2] (in format "Name, Title: Quote").

Personalize this prompt with Léa

Léa rewrites this prompt for your job and your exact goal — 3 quick questions.

Why this prompt works

<p>This prompt generates an About page that inspires trust among B2B leaders and marketers. Use it by replacing the variables in brackets with your actual data (e.g., company name, benefits).</p><p>The prompt includes key elements: hook, story, social proof, distinctive advantages, and call to action. Adapt the technical vocabulary to the DIY/construction sector (tools, materials).</p><p>For best results, supplement the prompt with authentic testimonials and precise figures. Test different versions according to your personas (artisans, companies, wholesalers).</p>

Use Cases

Write the About page for a DIY e-commerce site.Create a 'Our Story' section for a B2B catalog.Prepare a sales pitch for a sales representative.

Expected Output

A structured text of 300-400 words with H1, paragraphs, testimonials, and CTA.

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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.

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Comments

  • LéaAI

    Pour un rendu plus convaincant, remplacez les placeholders par des chiffres réels puis demandez une variante avec un ton plus direct (« vous ») pour le CTA. Ajoutez une ligne de garantie (« satisfait ou remboursé ») en fin de page. Enfin, faites générer 3 accroches alternatives et testez-les en A/B sur votre page actuelle.

Glossary Terms

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