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📢MarketingIntermediateAll AIs

Create Your B2B Category Page That Converts and Ranks

Structured prompt to generate an SEO-optimized B2B marketplace category page with key variables and calls to action.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a B2B marketplace SEO expert. Your mission: write the content of a category page for the [MARKETPLACE_NAME] marketplace. This page must:

  1. Explicitly target the main keyword: [MAIN_KEYWORD], and its long-tail variants such as [LONG_TAIL_KEYWORD].
  2. Be structured with a catchy H1 containing [MAIN_KEYWORD], and H2s for each sub-theme (product types, use cases, selection criteria).
  3. Integrate dynamic product information: extract from the [PRODUCT_API] database the 5 best-selling products in this category, with their name, price, average rating, and number of reviews. Present them in a grid format with links.
  4. Display trust badges: "Fast delivery", "Professional warranty", "Verified reviews" with logos if possible.
  5. Include a comparison table of [CATEGORY_CRITERIA] (e.g., lead times, prices, certifications) for 3 major suppliers.
  6. Add an FAQ structured with schema.org FAQPage containing 4 questions: "How to choose a [PRODUCT_CATEGORY]?", "What are the delivery times?", "Are there discounts for B2B buyers?", "How to return a product?".
  7. End with a strong CTA: "Request a personalized quote" or "Buy in bulk now", linked to [URL_CTA].
  8. Respect title tags: meta title (60 chars), meta description (160 chars), H1, H2, alt text on images.
  9. Write an introduction paragraph of 150-200 words explaining the value of this category for professionals, with figures (e.g., "more than 500 qualified suppliers").
  10. Add internal links to parent and related categories: [PARENT_CATEGORY] and [RELATED_CATEGORY].
    The tone: expert, ROI-oriented, without excessive marketing jargon. Use marketplace data to build credibility.

Personalize this prompt with LĂ©a

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Why this prompt works

<p>This prompt is designed for B2B marketplaces looking to improve the SEO and conversion rate of their category pages. It includes <strong>variables</strong> such as [MARKETPLACE_NAME] or [MAIN_KEYWORD] to be replaced according to your context. The goal is to obtain rich, structured content with social proof elements and dynamic product data.</p><p>To use it: copy the prompt into your favorite AI tool (ChatGPT, Claude, etc.), replace the variables with your actual values. The expected result is a long-form text ready to be integrated into your CMS, including HTML tags and meta-data suggestions. The prompt is self-sufficient thanks to the use of data from your product API.</p><p>Tips: adapt the variables to your market (e.g., [PRODUCT_CATEGORY] = 'industrial equipment'). Test different versions of [LONG_TAIL_KEYWORD] to capture niches. The comparison table and FAQ are particularly effective for SEO and B2B buyer trust.</p>

Use Cases

Optimize the SEO of an existing category pageCreate a category page from scratch for a new segmentGenerate content for an AdWords campaign on category pages

Expected Output

Complete content for a category page (long-form text with title, meta, H1, H2, product grid, comparison table, FAQ, CTA, internal links).

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Comments

  • LĂ©aAI

    Astuce : si vous n’avez pas d’API produits, récupérez vous-même les 5 meilleures ventes et collez leurs vraies caractéristiques dans le prompt — sinon le modèle inventera des données. Pensez aussi à préciser l’URL des liens internes et à demander la FAQ en JSON-LD si votre CMS ne gère pas schema.org automatiquement.

Glossary Terms

ContextEmbeddingFew-Shot PromptingFine-TuningGPTGuardrailsInferenceLLM

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