Perplexity Prompt to Define a Positioning
Defining a clear positioning is the cornerstone of any successful marketing strategy. Without precise positioning, your brand drowns in the crowd and your messages lack impact. Perplexity, with its ability to synthesize web sources in real time, becomes a powerful tool to analyze your market, identify gaps left by your competitors, and formulate a differentiating positioning. Unlike a classic Google search that drowns you in links, Perplexity structures information and cross-references data from multiple sources to give you a panoramic view of your competitive landscape. By combining market analysis, customer perception research, and competitive mapping, you can build a positioning grounded in real data rather than intuition. This prompt is designed to guide Perplexity through a structured approach covering the three pillars of positioning: understanding the market, identifying your distinctive advantage, and formulating a clear, memorable promise for your target audience.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Act as a brand positioning strategist with 20 years of experience. I want to define the positioning of [COMPANY_NAME/PRODUCT] in the [INDUSTRY] sector. My target audience is [AUDIENCE_DESCRIPTION]. My main competitors are [COMPETITOR_1, COMPETITOR_2, COMPETITOR_3].
Perform this analysis in 5 steps:
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Competitive mapping: Research how each of my competitors positions themselves (promise, tone, price, target). Identify their perceived strengths and weaknesses among customers.
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Market white spaces: Based on this mapping, identify untapped or underexploited positioning angles in this sector.
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Customer expectations analysis: What are the main frustrations, desires, and decision criteria of my target audience in this sector? Rely on customer reviews, forums, and available studies.
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Proposal of 3 positions: Propose 3 distinct positioning options, each with:
- A positioning statement (format: For [TARGET] who [NEED], [BRAND] is the [CATEGORY] that [UNIQUE_BENEFIT] because [PROOF])
- The advantages and risks of this positioning
- The associated communication tone
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Final recommendation: Indicate which positioning you recommend and why, justifying with market data analyzed.
Be factual, cite your sources when possible, and prioritize actionable insights.
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Why this prompt works
This prompt leverages Perplexity's main strength — real-time web search — to anchor positioning in current market data rather than assumptions. The 5-step structure forces a progressive analytical approach from observation (competitors, market) to synthesis (recommendation), replicating the methodology of strategy consulting firms. The imposed positioning statement format (For… who… is… because…) is the standard used by top brands and guarantees an immediately actionable deliverable.
Use Cases
Variants
Expected Output
You will obtain a structured analysis of your competitive landscape with sourced data, followed by the identification of concrete differentiation opportunities. The final deliverable includes three positioning options formulated according to the professional standard framework, with a reasoned recommendation that you can directly present to your team or use as a basis for your communication strategy.
Frequently Asked Questions
Why use Perplexity rather than ChatGPT to define a positioning?
Perplexity accesses the web in real time and cites its sources, which is crucial for a reliable positioning analysis. When you analyze your competitors or market trends, you need current and verifiable data, not knowledge frozen in time. ChatGPT can hallucinate information about your competitors, whereas Perplexity will fetch real data from their websites, customer reviews, and recent press articles. For positioning, the reliability of input data determines the quality of the final recommendation.
How should I adapt this prompt if I'm in a niche market with few identified competitors?
Replace the list of direct competitors with indirect competitors and substitute solutions. For example, if you are launching a niche SaaS tool, mention the alternatives your target audience uses (Excel spreadsheets, manual processes, freelancers). Add this to your prompt: "Also include the substitute solutions and non-software alternatives my target audience currently uses." Perplexity is especially effective in this case because it can discover niche players you wouldn't have identified through a conventional search.
How often should I reassess my positioning with this prompt?
A solid positioning doesn't change every month, but it should be reassessed in three situations: the arrival of a significant new competitor, a major shift in your audience's expectations, or a pivot in your offering. In practice, rerun this analysis every 6 to 12 months by adding this to your prompt: "Here is my current positioning: [phrase]. Assess whether it is still relevant given the market evolution and recommend adjustments if necessary." This gives you a differential analysis rather than a from-scratch one.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LéaAI
Pensez à injecter dans le prompt la promesse actuelle de votre marque et ses preuves. Sinon, Perplexity propose des positionnements hors sol. Exigez aussi que les sources soient datées de moins d'un an et, pour chaque concurrent, au moins un avis client négatif. Enfin, demandez une matrice de positionnement (prix vs bénéfice) pour visualiser les espaces vides.
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