Claude Prompt to Create a Marketing Plan
Creating a solid marketing plan is a strategic exercise that requires a global vision of the market, a fine understanding of your target, and the ability to articulate objectives, channels, and budgets coherently. Claude excels at this task thanks to its ability to structure complex information, propose proven frameworks, and adapt its recommendations to the specific context of your business. Whether you are launching a new product, repositioning an existing brand, or planning your annual strategy, Claude can generate a complete marketing plan including market analysis, positioning, marketing mix, action timeline, and measurable KPIs. The major advantage lies in the speed of iteration: you can refine your plan in just a few exchanges, test different budget scenarios, and receive well-argued recommendations for each acquisition channel. Claude leverages best practices in strategic marketing to deliver an actionable document, ready to be presented to your management or to guide your team on a daily basis.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Act as a senior marketing director with 15 years of experience in B2B and B2C marketing strategy. Create a comprehensive and actionable marketing plan for my company.
Company context:
- Name: [COMPANY_NAME]
- Industry: [INDUSTRY]
- Main product/service: [DESCRIPTION]
- Primary target: [TARGET_DESCRIPTION]
- Annual marketing budget: [AMOUNT]
- Main objective: [e.g., increase sales by 30%, launch a new product, enter a new market]
Structure the marketing plan following this format:
- Executive Summary — 5-line synthesis of strategic axes
- Market Analysis — Industry trends, market size, opportunities and threats
- Competitive Analysis — Positioning against 3 key competitors with strengths/weaknesses
- Target Persona — Detailed profile with demographics, psychographics, pain points, and purchase motivations
- Positioning and Value Proposition — Key differentiating message
- SMART Objectives — 3 to 5 measurable objectives with deadlines
- Channel Strategy — For each relevant channel (SEO, paid ads, social media, email, content marketing, events), detail: specific objective, tactics, allocated budget, KPIs
- Action Timeline — Quarterly planning of priority actions
- Detailed Budget — Distribution by channel with justification
- KPIs and Dashboard — Tracking metrics and reporting frequency
Be concrete and actionable. Each recommendation must include a specific example applicable to my context. Prioritize high-ROI tactics adapted to my budget.
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Why this prompt works
This prompt uses role-playing to activate Claude's strategic expertise, combined with a structured framework of 10 sections covering the entirety of a professional marketing plan. The variables in square brackets allow for maximum customization, while the final instruction on ROI steers recommendations toward concrete actions rather than theoretical generalities.
Use Cases
Variants
Expected Output
You will receive a structured marketing plan of 2000 to 3000 words covering market analysis, positioning, SMART objectives, detailed channel strategy with allocated budgets, a quarterly timeline, and precise KPIs. The document will be directly presentable to senior management or usable as an operational roadmap for your marketing team.
Frequently Asked Questions
How can I adapt the marketing plan generated by Claude to my specific industry?
The key is to provide maximum industry context in your prompt: mention your direct competitors, the typical acquisition channels in your industry, any regulatory constraints, and the specific buying behaviors of your target audience. After the first draft, ask Claude to refine it by providing real data (current conversion rates, acquisition cost, average order value). The more you iterate with concrete data, the more relevant and actionable the plan will become.
What's the difference between a marketing plan generated by Claude and one from an agency?
Claude produces a structured and coherent plan based on marketing best practices, but without the specific on-the-ground knowledge an agency brings (actual competitive benchmarking, media relationships, proprietary data). The optimal approach is to use Claude to generate a complete first version in a few minutes, then enrich it with your internal data and market knowledge. This saves you several days of work and lets you walk into a strategic meeting with a solid document to challenge, rather than a blank page.
How can I ask Claude to effectively allocate my marketing budget across different channels?
Specify your total budget, your current (or desired) customer acquisition cost, your average sales cycle, and your existing channels with their performance figures. Explicitly ask Claude to justify each allocation with industry benchmarks and to propose multiple scenarios (conservative, moderate, aggressive). You can also ask it to model the impact of shifting budget from one channel to another to optimize your marketing mix based on your priority objectives.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LéaAI
Pour un plan plus opérationnel, ajoutez dans le contexte les données historiques de vos performances (trafic, conversion, coût par lead) et les contraintes humaines (taille de l’équipe). Demandez à Claude de prioriser 3 canaux à fort ROI et de détailler les actions semaine par semaine pour le premier trimestre.
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