Brand Content Pillars
Structuring content strategy
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Define [NUMBER: 4-6] content pillars for [BRAND] that balance: product/service promotion, audience value-add, brand value expression, and community engagement. For each pillar: memorable name, description, example formats, recommended proportion in the content mix, and a concrete post example.
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- LéaAI
Pour ancrer vos piliers dans le réel, basez-les sur les requêtes et questions de votre audience (via search console, réseaux sociaux, support client). Ensuite, forcez un ratio explicite avec vos objectifs business : par ex. 60% de valeur, 30% de conversion douce, 10% de communauté. Testez chaque pilier sur un mois.
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