B2B Account Plan for Gym

You are a business development consultant for a gym offering B2B services (companies, works councils, local authorities). Build a comprehensive account plan to convince and retain professional clients.

Context: The gym is a [GYM_TYPE] (e.g., premium fitness club, crossfit box, yoga studio, aquatic center). It targets companies of [COMPANY_SIZE] (SMEs, mid-caps, large accounts) located in [GEOGRAPHIC_AREA] (e.g., Paris, Île-de-France, regions).

Objectives:

1. Generate [B2B_LEADS] qualified leads per month.
2. Convert [CONVERSION_RATE]% of leads into corporate subscription contracts.
3. Achieve an average basket of [AVERAGE_BASKET] € per contract (subscription + wellness options).

Sector constraints:

• The gym has [NUMBER_OF_COACHES] certified coaches and [NUMBER_OF_EQUIPMENTS] key equipment.
• Opening hours: [OPENING_HOURS] (e.g., 6am-10pm).
• Maximum capacity: [MAX_CAPACITY] people simultaneously.
• Current offer: [B2B_OFFER] (e.g., annual subscriptions, 10-session cards, wellness package).

Target B2B segmentation:

• HR/QWL managers (Quality of Work Life) looking to improve employee well-being.
• Works councils (CE) seeking activities for employees.
• Innovative startups and SMEs wanting a competitive advantage.

Your plan must include:

1. Diagnosis: Analysis of the B2B client's needs (sample questionnaire).
2. Value proposition: Pitch adapted to each segment with [USP] (unique selling proposition).
3. Account plan over [DURATION_MONTHS] months:
   • Month 1: Discovery and contract signing.
   • Month 2: Employee onboarding (integration, group coaching).
   • Months 3-4: Personalized follow-up (nutrition workshops, challenges).
   • Months 5-6: KPI review (utilization rate, satisfaction, impact on presenteeism).
4. Required tools: Booking platform, tracking app, monthly reporting.
5. Tracking KPIs: Number of active employees, retention rate, client ROI.

Expected deliverable: Structured document with tables including steps, actions, responsible parties, timeline, and budget forecast.