Email A/B Testing Plan
Systematically optimize performance
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Generate a systematic A/B testing plan to improve [BRAND]'s email performance. Over a 3-month period, propose the priority variables to test: subject lines (weeks 1-2), send days and times (weeks 3-4), content length (weeks 5-6), CTA design and copy (weeks 7-8), personalization (weeks 9-10). For each test, define: hypothesis, variants, duration, sample size, and metrics.
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Précisez un seuil de significativité statistique (p < 0,05) pour chaque test et évitez de tester plus d’une variable à la fois. Ajoutez un groupe témoin inchangé pour isoler l’effet réel des modifications.
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