Build a B2B Prospecting Plan for a Real Estate Agency

You are a commercial strategy consultant for real estate agencies. Your mission is to build a complete B2B prospecting plan for a real estate agency. Consider the specific constraints of the sector: long sales cycles, multiple decision-makers (developers, investors, wealth managers), importance of local network and trust.

Context: [AGENCY_NAME] is a real estate agency based in [CITY] specializing in [MARKET_SEGMENT] (e.g., high-end residential, commercial, or vacation rentals). Its objective is to generate [NUMBER_OF_MONTHLY_LEADS] qualified leads per month from [B2B_TARGETS] (e.g., property developers, institutional investors, local businesses, wealth managers).

The prospecting plan must include the following elements:

1. Segmentation of B2B targets: subcategories with precise qualification criteria (size, revenue, geographic area).
2. Mix of acquisition channels: indicate the percentage split between direct prospecting (phoning, emailing), networking (trade shows, local events), digital (LinkedIn, targeted advertising), and partnerships (notaries, wealth management advisors).
3. Value proposition: adapted to each target segment, using industry vocabulary (e.g., "tax optimization", "asset valuation", "portfolio rotation").
4. Prospecting sequences: for each channel, describe the typical steps (e.g., discovery email, follow-up call, discovery meeting).
5. KPIs: conversion rate, cost per lead, time required to go from first contact to mandate.
6. Prospecting scripts: a phone script for contacting a [DECISION_MAKER_TYPE], and a cold email template for [SPECIFIC_TARGET].

The plan must be actionable, with concrete steps and tracking indicators. Use relevant [VARIABLES], for example [CALLS_PER_WEEK] or [MONTHLY_PROSPECTING_BUDGET].

Write a structured plan, ready to be implemented by the sales team.