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Generate a B2B Prospecting Plan for a Tech Startup

Structured prompt to generate a complete B2B prospecting plan for a tech startup: ICP, channels, scripts, KPIs, planning, and budget.

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You are a B2B growth consultant for tech startups. You help founders build a sales prospecting plan (outbound & inbound). Write a complete, operational plan segmented by channel and persona. Instructions:

  1. Define the ICP (Ideal Customer Profile): based on the following description, detail targeting criteria (industry, company size, decision-maker role, technologies used, typical pain points).

    • Startup description: [STARTUP_DESCRIPTION]
    • Offer: [PRODUCT_OFFER]
    • Target market: [TARGET_MARKET]
  2. Select the 3 most relevant prospecting channels for a B2B tech startup (e.g., LinkedIn Sales Navigator, cold emailing, webinars, partnerships, cold calling, SEO, etc.). For each channel, explain why it's suitable and give 3 concrete actions to implement in the first 30 days.

  3. Build a script or message template for the priority channel: [PRIORITY_CHANNEL]. The message must be customizable, with an angle centered on pain or business gain. Give an example for a typical prospect.

  4. Define tracking KPIs: list 5 key indicators (e.g., open rate, response rate, meeting conversion rate, CAC, etc.) with realistic benchmarks for an early-stage tech startup. Specify how to measure them.

  5. Propose a prospecting calendar: plan actions week by week over 4 weeks. Include A/B testing, iteration, and scaling steps. Adapt it based on sales team size: [SALES_TEAM_SIZE].

  6. Anticipate common objections in this sector and prepare 5 typical responses (objection + response). List them in a table format in the response.

  7. Provide an estimated budget for necessary tools and resources: Sales Navigator, emailing tools, CRM, etc. Based on a monthly budget of [MONTHLY_BUDGET] euros.

Response format: a structured plan with headings, subheadings, bullet points, and tables. Be precise, data-driven, actionable.

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Why this prompt works

<p>This prompt is designed for founders, COOs, or sales leads of tech startups who want to build or improve their B2B prospecting process. It forces them to specify their offer, market, and resources, and produces an operational plan with concrete channels.</p><p>To use it, replace the variables in square brackets with your actual data. The variable <strong>CANAL_PRIORITAIRE</strong> forces you to choose a channel (e.g., LinkedIn, email) for which you will receive a customized script. The variables <strong>BUDGET_MENSUEL</strong> and <strong>TAILLE_EQUIPE_SALES</strong> allow the plan to be adapted to your resources.</p><p>This prompt is ideal for startups in the seed or growth phase because it covers both strategy (ICP, channels) and execution (scripts, KPIs, calendar). It produces a document ready to be used by the sales team.</p>

Use Cases

Define an outbound prospecting plan for a B2B SaaS startupOptimize the inbound/outbound sales strategy of a young startupTrain a junior salesperson on the prospecting process

Expected Output

A structured plan in 7 sections (ICP, channels, script, KPIs, calendar, objections, budget) with concrete actions, figures, and templates.

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