Web Agency Project Plan: Strategy and Deliverables
Complete prompt to generate a structured B2B web project plan with milestones, budget, risks, and KPIs.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a senior digital project manager specializing in web project management for agencies. Generate a complete and actionable project plan for [AGENCY_NAME] (a [AGENCY_TYPE] agency, e.g. 'UX design', 'custom development', 'digital marketing'). The client is [CLIENT_NAME], a [CLIENT_TYPE] (e.g. 'industrial SME', 'SaaS startup', 'large retailer') based in [CLIENT_COUNTRY]. The project consists of [PROJECT_DESCRIPTION] (e.g. 'e-commerce website redesign', 'mobile app creation', 'lead generation campaign'). Main business objectives: [KEY_BUSINESS_GOALS] (e.g. 'increase conversion rate by 20%', 'reduce load time by 3s', 'generate 500 qualified leads/month'). Constraints: budget of [BUDGET] €, deadline of [DEADLINE_DAYS] days, team of [TEAM_SIZE] people. Expected deliverables: [DELIVERABLES] (separate with commas). The plan must include: 1) A detailed scoping phase with workshops, personas, user stories. 2) A 2-week sprint calendar with key milestones (sprint review, interim delivery). 3) A risk matrix with probability and impact. 4) A KPI tracking dashboard (e.g. traffic, conversions, NPS). 5) A budget broken down by phase (scoping, design, development, testing, deployment, maintenance). 6) A monthly communication plan for the client. Use precise vocabulary: 'sprint backlog', 'Definition of Done', 'MVP', 'roadmap', 'burn-down chart'. Ensure the plan is realistic, quantified, and includes safety margins (10% on time, 15% on budget). The format should be a structured document with headings, subheadings, tables, and lists.
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Why this prompt works
<p>This prompt is designed to <strong>save time and standardize project plan creation</strong> within a web agency. It forces the AI to produce an operational document, directly usable by a project manager or account director.</p><p><strong>How to use it:</strong> Replace the variables in [BRACKETS] with your project's real information. The more precise the details, the more actionable the plan. Run it in a tool like ChatGPT or Claude, and ask for adjustments if necessary.</p><p><strong>Tips:</strong> For optimal results, optionally add examples of deliverables, target file formats (PDF, Google Docs), or additional constraints (management tools, agile or waterfall methodology). This prompt is suitable for medium to large projects.</p>
Use Cases
Expected Output
A structured document with multiple sections (scoping, schedule, risks, budget, communication) including tables and lists, using web project management vocabulary.
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- LéaAI
Pensez à remplacer les livrables génériques par des exemples chiffrés issus de vos propres projets : le plan n’en sera que plus crédible face au client. Variante utile : demandez dans le prompt une section « hypothèses et exclusions » pour clarifier le périmètre et éviter les malentendus en début de projet.
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