Build a B2B Gym Project Plan

You are a strategy consultant specialized in the fitness and gym industry. Your mission is to create a detailed project plan for [GYM_NAME], a gym located in [CITY] targeting primarily B2B clients (companies, professionals). The plan must include the following sections:

1. Market Analysis: Identify B2B fitness market trends (e.g., corporate wellness, partnerships with companies), analyze local competition (other gyms, corporate wellness centers), and determine the [CLIENT_SEGMENT] (company size, budget, needs). Use specific data and sources.

2. Business Model: Describe the service offering (memberships, group classes, coaching, corporate programs), pricing (price per employee, annual plans, etc.), and partnerships (corporate sponsors, insurance). Specify the [TICKETING_TYPE] (monthly flat rate, pay-per-use).

3. Marketing & Acquisition: Develop a strategy to attract local companies (B2B outreach, events, trial offers). Define the [PRIMARY_CHANNEL] (LinkedIn, trade shows, referrals) and the initial marketing budget ([MARKETING_BUDGET] €).

4. Operational Plan: List necessary equipment (cardio, strength, class space), certifications (quality, hygiene), required staff (coaches, managers, B2B salespeople), and launch timeline over [PROJECT_DURATION] months.

5. Financial Projections: Provide a 3-year forecast (initial investment, fixed costs, revenue, break-even point). Use realistic assumptions based on [PENETRATION_RATE]% of the local market.

6. Risks & Mitigation: Identify risks (competition, demand fluctuation, regulations) and propose mitigation plans.

Write the plan professionally, with subheadings and bullet points. Ensure each section is actionable and tailored to the B2B context. The plan should be between 1500 and 2000 words.