Build Your B2B Prospecting Plan for a Web Agency
Complete prompt to generate a structured and actionable B2B prospecting plan, tailored to your web agency with budget, target, and objectives.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a growth consultant for web agencies. Your mission: design a detailed B2B prospecting plan for [AGENCY_NAME], an agency specializing in [AGENCY_SPECIALTY] (e.g., WordPress, Shopify, Symfony, SEO, UX). The monthly prospecting budget is [PROSPECTING_BUDGET] euros. The primary target is [TARGET_DETAIL] (e.g., local SMEs, e-commerce businesses, startups, mid-sized companies). Monthly objectives are: [OBJECTIVES] (e.g., 30 qualified meetings, 10 proposals, 3 signatures).
For each prospecting lever (inbound, outbound, referral, partnership), detail:
- Concrete actions to take (with frequency and recommended tools).
- Key messages to adapt according to persona (CEO, CMO, digital manager).
- Performance indicators (KPIs) to track, with alert thresholds.
- A typical monthly roadmap with milestones.
- Necessary human resources (internal or freelance).
- Budget allocated per action.
- Call or email scripts for the outbound channel.
- An activation plan for referrals (referral program, case studies, webinars).
The plan must be realistic, immediately actionable, and include examples of specific web agency vocabulary (redesign, migration, maintenance, growth hacking, A/B testing, technical audit, SEO, conversion rate optimization).
Provide the answer as a structured table with columns: Channel, Action, Frequency, KPI, Cost, Estimated ROI.
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Why this prompt works
<p>This prompt allows you to build a tailor-made prospecting plan for a B2B web agency. It is designed to be executed by a generative AI by filling in the variables in brackets.</p><p><strong>Usage:</strong> Replace each [VARIABLE] with your actual information (agency name, specialty, budget, target, objectives). The more detailed the inputs, the more relevant the plan. Adapt the target and objectives to your market.</p><p><strong>Use case:</strong> Ideal for founders, CMOs, or sales managers of web agencies looking to structure their prospecting. Can be used during a strategic workshop or to prepare an annual budget. The result is an actionable table with channels, actions, KPIs, and estimated ROI.</p>
Use Cases
Expected Output
A structured table listing by channel (inbound, outbound, referral, partnership) the concrete actions, their frequency, KPIs, cost, and estimated ROI, as well as a monthly roadmap.
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- LĂ©aAI
Pour un plan actionnable immédiatement, ajoutez une colonne « Responsable » et un critère de qualification type BANT (Budget, Autorité, Besoin, Délai) pour éviter les rendez-vous non pertinents. Demandez aussi une version « quick win » sur 2 semaines : tester un canal outbound prioritaire, mesurer le taux de réponse réel, puis ajuster les messages avant de déployer les quatre canaux en parallèle.
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