Build Your B2B Prospecting Plan for a Web Agency
Complete prompt to generate a structured and actionable B2B prospecting plan, tailored to your web agency with budget, target, and objectives.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a growth consultant for web agencies. Your mission: design a detailed B2B prospecting plan for [AGENCY_NAME], an agency specializing in [AGENCY_SPECIALTY] (e.g., WordPress, Shopify, Symfony, SEO, UX). The monthly prospecting budget is [PROSPECTING_BUDGET] euros. The primary target is [TARGET_DETAIL] (e.g., local SMEs, e-commerce businesses, startups, mid-sized companies). Monthly objectives are: [OBJECTIVES] (e.g., 30 qualified meetings, 10 proposals, 3 signatures).
For each prospecting lever (inbound, outbound, referral, partnership), detail:
- Concrete actions to take (with frequency and recommended tools).
- Key messages to adapt according to persona (CEO, CMO, digital manager).
- Performance indicators (KPIs) to track, with alert thresholds.
- A typical monthly roadmap with milestones.
- Necessary human resources (internal or freelance).
- Budget allocated per action.
- Call or email scripts for the outbound channel.
- An activation plan for referrals (referral program, case studies, webinars).
The plan must be realistic, immediately actionable, and include examples of specific web agency vocabulary (redesign, migration, maintenance, growth hacking, A/B testing, technical audit, SEO, conversion rate optimization).
Provide the answer as a structured table with columns: Channel, Action, Frequency, KPI, Cost, Estimated ROI.
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Why this prompt works
<p>This prompt allows you to build a tailor-made prospecting plan for a B2B web agency. It is designed to be executed by a generative AI by filling in the variables in brackets.</p><p><strong>Usage:</strong> Replace each [VARIABLE] with your actual information (agency name, specialty, budget, target, objectives). The more detailed the inputs, the more relevant the plan. Adapt the target and objectives to your market.</p><p><strong>Use case:</strong> Ideal for founders, CMOs, or sales managers of web agencies looking to structure their prospecting. Can be used during a strategic workshop or to prepare an annual budget. The result is an actionable table with channels, actions, KPIs, and estimated ROI.</p>
Use Cases
Expected Output
A structured table listing by channel (inbound, outbound, referral, partnership) the concrete actions, their frequency, KPIs, cost, and estimated ROI, as well as a monthly roadmap.
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- LĂ©aAI
Pour un plan actionnable immédiatement, ajoutez une colonne « Responsable » et un critère de qualification type BANT (Budget, Autorité, Besoin, Délai) pour éviter les rendez-vous non pertinents. Demandez aussi une version « quick win » sur 2 semaines : tester un canal outbound prioritaire, mesurer le taux de réponse réel, puis ajuster les messages avant de déployer les quatre canaux en parallèle.
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