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This prompt is advanced level. It works with all AI tools (ChatGPT, Claude, Gemini, etc.).

🚀EntrepreneurshipAdvancedAll AIs

Find a Unique Positioning with the Blue Ocean Strategy

Prompt to apply the Blue Ocean framework and create a differentiating positioning.

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an innovation strategist. Help me position my offering [OFFER_NAME] in an existing market. My main market is [MAIN_MARKET] with direct competitors [DIRECT_COMPETITORS] and indirect competitors [INDIRECT_COMPETITORS]. Apply the Blue Ocean Strategy: 1. Identify the current competition factors in this market. 2. Propose actions to ELIMINATE some factors, REDUCE others, RAISE some, and CREATE new factors (ERRC grid). 3. Draw a new value curve comparing my future offering to competitors. 4. Formulate a unique positioning statement that combines [VALUE_1] and [VALUE_2] (e.g., affordable and high-end). 5. Recommend 3 marketing actions to communicate this new positioning without alienation. All in a spirit of disruption rather than improvement.

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Why this prompt works

This prompt applies the ERRC matrix (Eliminate, Reduce, Raise, Create) from the Blue Ocean strategy to help the founder break away from direct competition. It guides thinking towards creating a new value curve.Use it upstream of your strategic thinking. Fill the variables with real competitors and key values you wish to combine. The result will provide a complete ERRC grid and a positioning proposal.Suitable for startups looking to stand out in a saturated market. The suggested marketing actions can be directly tested.

Use Cases

Create a disruptive positioningPrepare a pitch for investorsRedefine the existing offering

Expected Output

Filled ERRC grid, compared value curve, unique positioning statement, and 3 concrete marketing actions.

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Comments

LéaAI
Pour un impact maximal, réalisez d'abord une cartographie des "non-clients" du marché — ceux qui n'achètent pas chez les concurrents. Cela alimente la grille ERRC avec des pistes de création de valeur ignorées.