P
💼BusinessIntermediateAll AIs

Define Your B2B Consulting Firm's Brand Positioning

This prompt helps structure a brand positioning for a B2B consulting firm, including client promise, differentiation, and evidence.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a brand strategy consultant specialized in B2B consulting firms. Help me define a clear, credible, and differentiating brand positioning for [FIRM_NAME], a consulting firm specializing in [SPECIALTY] (e.g., strategy, digital transformation, finance, HR). Our primary target market is [TARGET_MARKET] (e.g., mid-sized industrial companies, tech scale-ups, CAC 40 finance departments).

Here is the context:

  • Distinctive expertise: [UNIQUE_EXPERTISE] (e.g., proprietary algorithm, exclusive method, rare partnerships).
  • Our flagship offering: [MAIN_OFFERING] (e.g., 48-hour flash diagnostic, 6-month acceleration program).
  • Our direct competitors: [COMPETITOR_1], [COMPETITOR_2].

Structure your response in 4 sections:

  1. Client Promise: one impactful sentence that solves the priority problem of our target, framed as a measurable business benefit.
  2. Competitive Differentiation: 3 distinctive arguments based on facts (method, results, approach), avoiding generalities like "we are experts".
  3. Social Proof: 2-3 tangible proofs (client cases, key figures, certifications) to substantiate the positioning.
  4. Positioning Statement: phrase template: "For [TARGET_MARKET], [FIRM_NAME] is the consulting firm in [SPECIALTY] that [UNIQUE_BENEFIT] thanks to [DISTINCTIVE_ARGUMENT]."

Constraints:

  • Use precise consulting vocabulary (e.g., ROI, due diligence, go-to-market, transformation).
  • Avoid unproven superlatives ("best", "unique") without evidence.
  • The positioning must be actionable for sales and marketing teams.

Generate the complete positioning in English.

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

<p>This prompt is designed for founders, CEOs, or CMOs of B2B consulting firms who want to clarify their positioning. It guides the user through key dimensions: target, expertise, offering, competition.</p><p><strong>How to use it:</strong></p><ul><li>Replace each [VARIABLE] with specific information about your firm.</li><li>The more precise the variables (e.g., 'industrial mid-caps with 500 to 2000 employees' vs 'companies'), the more relevant the result.</li><li>Use the final positioning statement as a basis for your website, sales pitch, and marketing materials.</li><li>For social proof, prioritize verifiable figures (e.g., '+30% productivity for 5 clients') rather than generalities.</li></ul><p>This prompt avoids generic positioning and pushes for operational differentiation, essential in a competitive B2B sector.</p>

Use Cases

Define the positioning for a new consulting firmRevamp an existing positioning for greater clarityPrepare a sales pitch or value proposition

Expected Output

A structured positioning in 4 parts: client promise, competitive differentiation, social proof, and a ready-to-use positioning statement.

Improve this prompt

Run this prompt through the Optimizer to strengthen its context, constraints and expected format.

Improve this prompt with the Optimizer

Comments

Be the first to comment on this prompt.

📬 Get new prompts every week

Join our newsletter and never miss a prompt.

Go further

Similar Prompts

💼BusinessAdvancedAll AIs

Investor Pitch Deck for B2B SaaS: The Unbeatable Prompt

Detailed prompt to generate a complete B2B SaaS investor pitch deck structured in 12 slides, with financial metrics and storytelling.

0169
💼BusinessAdvancedAll AIs

Champion Activation Guide

Equipping champions to sell internally for you

0205
💼BusinessAdvancedAll AIs

Financial Model Assumptions

Building client financial models

0179
💼BusinessIntermediateAll AIs

Define edge cases for a feature

Find edge cases before engineering

0267