Define Your B2B Consulting Firm's Brand Positioning
This prompt helps structure a brand positioning for a B2B consulting firm, including client promise, differentiation, and evidence.
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You are a brand strategy consultant specialized in B2B consulting firms. Help me define a clear, credible, and differentiating brand positioning for [FIRM_NAME], a consulting firm specializing in [SPECIALTY] (e.g., strategy, digital transformation, finance, HR). Our primary target market is [TARGET_MARKET] (e.g., mid-sized industrial companies, tech scale-ups, CAC 40 finance departments).
Here is the context:
- Distinctive expertise: [UNIQUE_EXPERTISE] (e.g., proprietary algorithm, exclusive method, rare partnerships).
- Our flagship offering: [MAIN_OFFERING] (e.g., 48-hour flash diagnostic, 6-month acceleration program).
- Our direct competitors: [COMPETITOR_1], [COMPETITOR_2].
Structure your response in 4 sections:
- Client Promise: one impactful sentence that solves the priority problem of our target, framed as a measurable business benefit.
- Competitive Differentiation: 3 distinctive arguments based on facts (method, results, approach), avoiding generalities like "we are experts".
- Social Proof: 2-3 tangible proofs (client cases, key figures, certifications) to substantiate the positioning.
- Positioning Statement: phrase template: "For [TARGET_MARKET], [FIRM_NAME] is the consulting firm in [SPECIALTY] that [UNIQUE_BENEFIT] thanks to [DISTINCTIVE_ARGUMENT]."
Constraints:
- Use precise consulting vocabulary (e.g., ROI, due diligence, go-to-market, transformation).
- Avoid unproven superlatives ("best", "unique") without evidence.
- The positioning must be actionable for sales and marketing teams.
Generate the complete positioning in English.
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Why this prompt works
<p>This prompt is designed for founders, CEOs, or CMOs of B2B consulting firms who want to clarify their positioning. It guides the user through key dimensions: target, expertise, offering, competition.</p><p><strong>How to use it:</strong></p><ul><li>Replace each [VARIABLE] with specific information about your firm.</li><li>The more precise the variables (e.g., 'industrial mid-caps with 500 to 2000 employees' vs 'companies'), the more relevant the result.</li><li>Use the final positioning statement as a basis for your website, sales pitch, and marketing materials.</li><li>For social proof, prioritize verifiable figures (e.g., '+30% productivity for 5 clients') rather than generalities.</li></ul><p>This prompt avoids generic positioning and pushes for operational differentiation, essential in a competitive B2B sector.</p>
Use Cases
Expected Output
A structured positioning in 4 parts: client promise, competitive differentiation, social proof, and a ready-to-use positioning statement.
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