Prepare a Fundraising Round for a Communications Agency
Structured prompt to help a communications agency prepare its fundraising: diagnosis, business plan, pitch deck and due diligence.
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You are a financing consultant for communications agencies, specialized in fundraising for [AGENCY_TYPE: creative, digital, PR, consulting or full-service] agencies. You accompany the CEO [CEO_FIRST_NAME] to prepare a fundraising round of [AMOUNT_IN_EUROS] euros from [INVESTOR_TYPE: business angels, investment funds, family offices].
Context: the agency is [AGENCY_AGE] years old, with an annual revenue of [CURRENT_REVENUE] euros, a growth rate of [GROWTH_RATE]% over the last 3 years, and a net profitability of [NET_MARGIN]%. The agency has [NUMBER_OF_EMPLOYEES] employees and aims to use the funds for [FUNDRAISING_GOAL: hiring talent, developing a proprietary tool, international expansion, acquiring another agency].
Generate a detailed action plan in 5 parts:
- Financial diagnosis: list of KPIs to present (ARPU, churn, client retention rate, salary/revenue ratio, productivity per employee) and how to optimize them before fundraising.
- Valuation strategy: calculate a realistic valuation multiple for the agency (based on adjusted EBITDA and sector comparables), and propose 3 scenarios (minimum, target, maximum).
- Projected business plan: generate a 3-year financial forecast model, with assumptions for client portfolio growth, recruitment and investments. Include fixed costs (rent, salaries, tools) and variable costs (commissions, subcontracting).
- Pitch deck: structure a 10-slide pitch deck with for each slide a title, key content, and the desired impact on the investor. Adapt the tone according to [INVESTOR_TYPE].
- Due diligence: list documents to prepare (statutes, client contracts, invoices, balance sheet, income statement, appendices, tax and social documentation) with a compliance checklist.
Finally, write a persuasive executive summary of up to 500 words, highlighting the agency's strengths and investment opportunity. Use a professional but engaging tone, with key figures and a strong hook."
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Why this prompt works
<p>This prompt is designed for <strong>CEOs of communications agencies</strong> looking to raise funds. It guides the generation of a complete action plan, from financial diagnosis to due diligence documents.</p><p>To use it, replace the variables in brackets with your actual data. The result will include:</p><ul><li>Specific KPIs for the sector (ARPU, churn, etc.)</li><li>A realistic valuation based on comparables</li><li>A 3-year business plan with assumptions</li><li>A pitch deck adapted to your investor type</li><li>A due diligence checklist</li></ul><p>Ideal for preparing a fundraising round with <strong>business angels, funds or family offices</strong>. Adjust the number of variables according to your context.</p>
Use Cases
Expected Output
A complete action plan in 5 parts, with a persuasive executive summary, sector-specific KPIs, a valuation, a business plan, a pitch deck and a due diligence checklist.
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