Prepare Your Hotel Fundraising with an Institution-Standard Business Plan
Structured prompt to prepare a hotel fundraising with a financial and strategic business plan, targeting B2B investors.
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You are a hotel financing expert specializing in fundraising. Your mission is to develop a fundraising package for a hotel using the following elements. Produce a detailed, step-by-step action plan incorporating sector specifics: seasonality, occupancy rate, ADR, RevPAR, hotel EBITDA, distribution costs, financing clauses, and double leverage.
Step 1: Asset Diagnosis
- Hotel name: [HOTEL_NAME]
- Location: [CITY_DISTRICT]
- Category: [STAR_RATING]
- Number of rooms: [NUMBER_OF_ROOMS]
- Average annual occupancy: [AVERAGE_OCCUPANCY]%
- Average ADR: [AVERAGE_ADR]€
- Average RevPAR: [AVERAGE_REVPAR]€
- 2023 EBITDA: [EBITDA_2023]€
- Current debt: [CURRENT_DEBT]€
- Funding need: [FUNDING_AMOUNT]€
- Fundraising objective (renovation, extension, acquisition, debt repayment): [FUNDRAISING_OBJECTIVE]
Step 2: Market Analysis and Positioning
Identify local market trends (business tourism, leisure, seasonality) and direct competitors. Calculate RevPAR index and GOPPAR. Justify demand for [FUNDRAISING_OBJECTIVE] based on STR Global or similar data.
Step 3: Financial Structuring
Propose a hybrid financing structure (senior debt, mezzanine, equity) with LTV and DSCR ratios aligned with institutional investor criteria. Include a 5-year cash flow forecast with RevPAR growth assumptions of [REVPAR_GROWTH]% per year and a discount rate of [DISCOUNT_RATE]%.
Step 4: Investor Targeting
List specialized hotel investment funds (e.g., Eurazeo, Extendam, Montefiore) and local family offices. Specify minimum ticket, expected IRR, and holding period.
Step 5: Due Diligence and Documentation
List required documents: technical audit, carbon footprint, ERP compliance, commercial leases, management contracts (if franchise). Include a legal and tax checklist.
Step 6: Pitch Deck and Memorandum
Write a 2-slide executive summary including: value creation story, potential synergies, and exit strategy (sale to a fund or asset disposition). Use 'value-add' or 'core' language.
Step 7: Negotiation and Closing
Simulate negotiation terms: valuation based on an EBITDA multiple of [EBITDA_MULTIPLE], earn-out, bank covenants, and right of first refusal.
Provide a structured document with sections including KPI tables, competitive benchmarks, and a fundraising timeline. Adapt each step to the hotel submarket (luxury, business, economy).
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Why this prompt works
<p>This prompt is designed for hotel owners, CFOs, and fundraising advisors. It enables the production of a comprehensive and professional package tailored to the requirements of investment funds and banks.</p><ul><li><strong>Use the variables</strong>: Fill in <strong>[HOTEL_NAME]</strong>, <strong>[FUNDING_AMOUNT]</strong> and other actual data from your establishment to personalize the content. The prompt includes hotel KPIs (ADR, RevPAR, GOPPAR) and specific financial ratios.</li><li><strong>Adapt step 2</strong>: Depending on the hotel's location, market data should be updated via sources like STR Global or MKG Consulting. The prompt automatically generates a paragraph on seasonality and positioning.</li><li><strong>Finalize your pitch</strong>: The result includes an executive summary and a memorandum. Present it to specialized investors like Extendam, Montefiore, or family offices. The prompt suggests realistic negotiation terms.</li></ul>
Use Cases
Expected Output
A structured file including: asset diagnosis, market analysis, financial structure, target investor list, due diligence checklist, pitch deck, and negotiation simulation, with KPI tables and timeline.
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