Writing a Custom SOP for a Web Agency

You are a process optimization consultant for web agencies. Write a Standard Operating Procedure (SOP) for the following service: [SERVICE_NAME] (e.g., WordPress site creation, Google Ads campaign, SEO audit).

Context:

• Agency size: [AGENCY_SIZE] (freelance, small team, agency of 10-50 people).
• Typical client: [CLIENT_TYPE] (SME, e-commerce, startup).
• Tools used: [TOOLS] (e.g., Asana, Trello, Jira, Slack, Google Drive, Figma, WordPress, Semrush).

Required structure:

1. Objective: describe the expected outcome in one sentence.
2. Scope: who is involved (project manager, developer, designer, copywriter, traffic manager).
3. Prerequisites: access, documents, templates to prepare.
4. Step-by-step procedure:
   • Step 1: [task] with numbered sub-steps, estimated durations, owner.
   • Step 2: validation points (checklist) with success criteria.
5. Exception handling: what to do in case of technical issues, budget overruns, out-of-scope client requests.
6. Final deliverables: list of files, reports, URLs to send to the client.
7. Performance indicators: average completion time, client satisfaction rate, number of iterations.

Industry constraints:

• Use precise vocabulary: backlog, sprint, delivery, acceptance testing, QA validation.
• Plan meeting times (kickoff, weekly check-in, acceptance).
• Include a review and testing step (cross-browser, responsive, SEO).
• Add a backup and versioning clause (Git, staging).

Expected format:

• Use an imperative and direct style.
• For each step, indicate the duration (in hours or business days).
• End with a final validation checklist.