Writing a Custom SOP for a Web Agency
Structured prompt to generate a complete and actionable SOP for a web agency, incorporating industry vocabulary and constraints.
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You are a process optimization consultant for web agencies. Write a Standard Operating Procedure (SOP) for the following service: [SERVICE_NAME] (e.g., WordPress site creation, Google Ads campaign, SEO audit).
Context:
- Agency size: [AGENCY_SIZE] (freelance, small team, agency of 10-50 people).
- Typical client: [CLIENT_TYPE] (SME, e-commerce, startup).
- Tools used: [TOOLS] (e.g., Asana, Trello, Jira, Slack, Google Drive, Figma, WordPress, Semrush).
Required structure:
- Objective: describe the expected outcome in one sentence.
- Scope: who is involved (project manager, developer, designer, copywriter, traffic manager).
- Prerequisites: access, documents, templates to prepare.
- Step-by-step procedure:
- Step 1: [task] with numbered sub-steps, estimated durations, owner.
- Step 2: validation points (checklist) with success criteria.
- Exception handling: what to do in case of technical issues, budget overruns, out-of-scope client requests.
- Final deliverables: list of files, reports, URLs to send to the client.
- Performance indicators: average completion time, client satisfaction rate, number of iterations.
Industry constraints:
- Use precise vocabulary: backlog, sprint, delivery, acceptance testing, QA validation.
- Plan meeting times (kickoff, weekly check-in, acceptance).
- Include a review and testing step (cross-browser, responsive, SEO).
- Add a backup and versioning clause (Git, staging).
Expected format:
- Use an imperative and direct style.
- For each step, indicate the duration (in hours or business days).
- End with a final validation checklist.
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Why this prompt works
This prompt generates a custom Standard Operating Procedure (SOP) for a web agency. It is designed for use by a project manager or organization consultant. To use it, replace the variables in square brackets with your agency's specific information and the relevant service. The result will be a ready-to-use document structured in clear steps with durations and responsibilities. It can serve as a basis for training new hires, standardizing processes, and improving team efficiency. For best results, be precise with the variables: describe the service in detail, the actual agency size, and the exact tools used. The more precise the context, the more tailored the SOP will be to your reality.
Use Cases
Expected Output
A document structured in 7 sections (Objective, Scope, Prerequisites, Step-by-step procedure, Exception handling, Final deliverables, Performance indicators) with appropriate industry vocabulary (sprint, acceptance, QA, etc.) and estimated durations.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LéaAI
Pour un usage efficace, remplacez les variables par un exemple concret (ex. : « création site WordPress », « freelance », « e-commerce ») et demandez au modèle de générer aussi un template de checklist par rôle. Vous pouvez également ajouter une section « Responsabilités RACI » pour clarifier les intervenants.
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