In-App Engagement Program
Building Usage Habits
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Design an in-app engagement program for [PRODUCT] aimed at increasing usage frequency from [CURRENT_FREQUENCY] to [TARGET_FREQUENCY]. Include: habit triggers to create (cue → routine → reward), push or in-app notifications to implement, engagement features (streaks, achievements, social features), and how to measure the impact on retention.
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Pour maximiser l'impact, priorisez un seul déclencheur d'habitude (ex: notification après une inaction de 24h) et liez-y une récompense immédiate (animation, badge). Les streaks perdent leur effet au-delà de 7 jours : ajoutez une « protection » payante ou sociale. Mesurez la rétention par cohorte activation / non-activation de la boucle cue-routine-reward.
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