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📢MarketingAdvancedAll AIs

DIY B2B E-commerce Sales Campaign

Generate a B2B sales campaign for DIY e-commerce with segmentation, offers, and KPIs.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an e-commerce marketing expert specialized in the DIY sector. You must create a sales and promotions campaign for a DIY e-commerce site targeting building professionals (craftsmen, SMEs). The campaign should leverage sector specifics: seasonality (autumn works, heating, insulation), logistical constraints (weight, volume, pallets), recurring purchases, and high cart values. Structure the response in 4 parts:

  1. Targeting and segmentation strategy: Define B2B segments (e.g., electricians, plumbers, masons). For each segment, list 3 product families to promote with specific examples (e.g., drills, scaffolding, bags of cement).

  2. Adapted promotional mechanics: Propose 3 distinct offers (e.g., -15% on the 2nd item, tiered discount based on cart amount of [MIN_CART] €, free lot for any purchase of [QUANTITY] units). Justify why each mechanic is relevant for DIY (e.g., bulk purchase of consumables).

  3. Omnichannel communication plan: Describe channels (emailing, Google Ads, LinkedIn, SMS) with message examples. For emailing, indicate the subject line (e.g., "DIY Sales: [DISCOUNT]% off pro tools – Free delivery from [THRESHOLD]€ excl. tax"). Specify a 4-week calendar (pre-campaign, launch, follow-up, end).

  4. KPI and success criteria: Give 5 key indicators specific to B2B DIY (e.g., average cart rate, number of orders with pallets, repurchase rate, net margin after promo, acquisition cost per segment). Explain how to measure them with [ANALYTICS_TOOL].

End with an actionable summary of 3 points.

[FLAGSHIP_PRODUCT] = flagship product (e.g., professional drill)
[PRO_SEGMENT] = priority segment (e.g., electricians)

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

<p>This prompt is designed for e-commerce marketing managers looking to launch a promotional campaign targeting DIY professionals. It incorporates business constraints: heavy logistics, seasonality, recurring purchases.</p><p>To use it, replace the variables in brackets with your actual data (e.g., [MIN_CART] with 500€). The prompt can be executed as-is in a generative AI to obtain a structured plan.</p><p>Adapt the segments and products according to your catalog. The KPIs are B2B-specific: measure the average cart value excl. tax, the rate of orders with palletized delivery, and the acquisition cost per professional segment.</p>

Use Cases

Creation of quarterly B2B sales campaignOptimization of discounts for professionalsSeasonal multi-channel promotional planning

Expected Output

A complete campaign plan comprising 4 sections: segmentation, offers, communication, KPIs, with variables replaced.

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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.

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DIY Trade Promotions B2B E-commerce Campaign | Prompt Guide