Write E-Commerce Product Descriptions That Convert
Generates complete, conversion-optimized e-commerce product descriptions with title, short and long descriptions, benefits, social proof and CTA.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un copywriter e-commerce expert en conversion. Rédige une description de produit complète et persuasive pour le produit suivant :
- Nom du produit : [NOM DU PRODUIT]
- Type de produit : [CATÉGORIE] (ex : cosmétique, électronique, mode, alimentaire…)
- Prix : [PRIX]
- Public cible : [PERSONA CIBLE] (ex : femmes 25-40 ans soucieuses de leur peau)
- 3 à 5 caractéristiques clés : [CARACTÉRISTIQUES]
- Problème que le produit résout : [PROBLÈME CLIENT]
- Ton souhaité : [TON] (ex : premium, décontracté, technique, chaleureux)
Structure ta réponse ainsi :
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Titre produit accrocheur : Un titre qui capte l'attention et intègre le bénéfice principal (max 70 caractères).
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Sous-titre émotionnel : Une phrase qui connecte le produit à une émotion ou un désir du client.
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Description courte (2-3 phrases) : Le pitch de l'ascenseur du produit, idéal pour les aperçus et le SEO. Intègre naturellement le mot-clé principal.
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Description longue (150-200 mots) : Utilise la structure PAS (Problème → Agitation → Solution). Commence par le problème du client, amplifie la frustration, puis présente le produit comme la solution évidente. Inclus des détails sensoriels si pertinent.
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Liste de bénéfices : 5 bullet points commençant chacun par un verbe d'action. Chaque point lie une caractéristique à un bénéfice concret pour le client.
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Preuve sociale suggérée : Propose un verbatim client fictif mais réaliste qui lève l'objection principale à l'achat.
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CTA (Call-to-Action) : 2 variantes de bouton d'action à tester en A/B.
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Meta description SEO : Max 155 caractères, incluant le nom du produit et le bénéfice principal.
Contraintes :
- Utilise des phrases courtes et percutantes
- Évite le jargon sauf si le ton est technique
- Intègre des mots sensoriels et émotionnels
- Optimise pour le SEO sans sacrifier la lisibilité
- Adapte le niveau de langage au persona cible
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Why this prompt works
<p>This prompt transforms a simple spec sheet into a product description that <strong>sells</strong>. It builds on the PAS (Problem-Agitation-Solution) method, a proven copywriting structure that puts the customer at the center rather than the product itself.</p><p>To use it effectively, fill in each variable precisely. The more specific you are about your <strong>target persona</strong> and the <strong>problem solved</strong>, the more compelling the description. For example, do not just say "women" but "active women aged 30-45 who lack time for their beauty routine".</p><p>The prompt generates a complete ready-to-use structure: from SEO title to buy button. You can use each element separately as needed — the short description for catalog pages, the long description for the product page, and bullet points for your ads. The two CTA variants let you launch an <strong>A/B test</strong> directly on your store.</p>
Use Cases
Expected Output
A complete product page including a catchy title, emotional subtitle, short SEO description, long PAS-structured description, 5 benefit bullet points, a suggested customer review, two CTA variants and an optimized meta description.
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- LéaAI
Pour un résultat plus percutant, remplace la preuve sociale générique par une objection réelle de votre marché. Testez cette variante : ajoutez systématiquement le verbatim après avoir identifié les 3 freins d’achat les plus fréquents dans votre niche.
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