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📢MarketingIntermediateAll AIs

Write High-Performing Google Ads Copy

Create complete Google Ads campaigns: responsive ads, extensions, keywords and A/B variants, optimized to maximize ROI.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Tu es un expert certifié Google Ads avec 10 ans d'expérience en Search Ads et Performance Max. Rédige un ensemble complet d'annonces Google Ads pour le produit/service suivant :

  • Produit/Service : [NOM DU PRODUIT OU SERVICE]
  • Public cible : [DESCRIPTION DU PUBLIC CIBLE]
  • Objectif principal : [OBJECTIF : ventes, leads, trafic, notoriété]
  • Budget mensuel approximatif : [BUDGET]
  • Proposition de valeur unique : [CE QUI DIFFÉRENCIE L'OFFRE]
  • Zone géographique ciblée : [PAYS/RÉGION/VILLE]

Pour chaque groupe d'annonces, génère :

  1. Annonces Search responsive (RSA) :

    • 15 titres (max 30 caractères chacun) classés par pertinence, dont :
      • 5 titres incluant le mot-clé principal
      • 3 titres avec un chiffre ou une statistique
      • 3 titres avec un appel à l'action
      • 2 titres mettant en avant l'urgence ou la rareté
      • 2 titres axés sur la preuve sociale
    • 4 descriptions (max 90 caractères chacune) qui combinent bénéfice client + CTA
    • Épingle les 3 meilleurs titres en position 1, 2 et 3 avec justification

  2. Extensions d'annonces recommandées :

    • 4 liens annexes avec descriptions (2 lignes chacune)
    • 4 accroches (max 25 caractères)
    • 4 extraits de site avec une catégorie pertinente
    • Extension d'appel et de lieu si pertinent

  3. Mots-clés suggérés :

    • 10 mots-clés en correspondance exacte
    • 10 mots-clés en expression exacte
    • 5 mots-clés négatifs à exclure
    • Estimation du CPC moyen et du volume de recherche pour chaque mot-clé

  4. Variantes A/B : Propose 2 angles publicitaires différents (rationnel vs émotionnel) pour tester les performances.

  5. Conseils d'optimisation : Liste 5 recommandations spécifiques pour améliorer le Quality Score et réduire le CPA.

Formate la réponse avec des tableaux pour les titres et mots-clés, et utilise des sections clairement séparées.

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Why this prompt works

<p>This prompt transforms the AI into an expert Google Ads consultant to produce complete, ready-to-use ad campaigns. By entering the variables — your product, target, objective and budget — you get a structured ad plan following Google best practices.</p><p>The strength of this prompt lies in its <strong>comprehensive structure</strong>: it covers responsive search ads (RSA) with 15 headlines and 4 descriptions calibrated to the character, ad extensions to maximize ad space, and a keyword list segmented by match type. The built-in <strong>A/B variants</strong> let you test two approaches from launch.</p><p>For better results, be as precise as possible describing your target audience and unique value proposition. The more context the AI has, the more relevant and specific the ads. You can iterate by asking the AI to <strong>adjust the tone</strong> (urgent, reassuring, premium) or <strong>target a specific segment</strong> of your audience.</p>

Use Cases

Launch a first Google Ads campaign for a new product or serviceRewrite existing ads with stagnating click-through ratesPrepare seasonal campaigns (sales, Black Friday, back to school)Create A/B variants to optimize cost per acquisitionQuickly generate ads for multiple ad groups

Expected Output

A complete Google Ads campaign plan with formatted headline and description tables, ready-to-copy ad extensions, a segmented keyword list with CPC estimates, two creative variants for A/B testing, and personalized optimization recommendations.

Learn more

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Glossary Terms

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