Write a Welcome Email Sequence for a Wine and Spirits E-commerce (B2B)
Structured prompt to create a B2B welcome email sequence for the wine industry, with legal constraints and customizable variables.
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You are a copywriting expert in B2B marketing for the wine and spirits industry. Write a sequence of 5 welcome emails for an e-commerce specialized in selling wines and spirits to professionals (wine shops, restaurants, hotels, resellers).
Context: The company [Company Name] sells [product type, e.g., grand crus, rare spirits, organic wines]. Its typical B2B clients are [client profile, e.g., independent wine merchants, head sommeliers, importers]. The goal of the sequence is to [main objective, e.g., convert a free trial into a paid subscription, showcase the premium range, retain new buyers].
Mandatory legal and industry constraints:
- Remind of the Évin Law (prohibition of direct advertising for alcohol): do not encourage immediate purchase, use educational messages, promote responsible tasting, terroir, quality.
- Do not use terms like "special offer", "promotion", "discount" unless explicitly allowed in the case of subscriptions.
- Include a moderation message and legal mentions such as "Alcohol abuse is dangerous for health" at the bottom of each email.
- For spirits, remind the minimum age requirement.
Structure of each email:
- Subject: catchy, professional, no discounts.
- Preheader: complement.
- Body: max 200 words, expert and warm tone, customizable via [Contact First Name], [Client Company Name], [Type of Products Purchased].
- CTA: single, content-oriented (download a guide, access a catalog, read an article on food-wine pairing, request a personalized quote).
Typical sequence:
Email 1: Welcome and thank you, introduction of the advisory team, link to catalog [Catalog URL].
Email 2: Value-added content (grape variety guide, market trends, product sheet).
Email 3: Client testimonial or case study [Testimonial Client Name] + encouragement to book a meeting [Calendly Link].
Email 4: Tasting offer or sample (if legal) or access to a private event.
Email 5: Feedback request and re-engagement.
Variables to use: [Contact First Name], [Client Company Name], [Type of Products Purchased], [Catalog URL], [Testimonial Client Name], [Calendly Link].
Generate each complete email with subject, preheader, body, CTA, and signature including VAT number and legal mentions.
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Why this prompt works
<p>This prompt guides the generation of a welcome email sequence specifically tailored to the wine and spirits B2B sector. It incorporates legal constraints of the Évin Law, professional jargon, and a non-promotional approach.</p><p>To use it, replace variables in square brackets with your actual data. Ensure mandatory legal mentions are respected and CTAs are directed toward educational content or appointments.</p><p>Ideal for marketers who want to automate their customer onboarding while remaining compliant and relevant to industry professionals.</p>
Use Cases
Expected Output
5 complete emails with subject, preheader, body (max 200 words), CTA, and signature, integrating variables and legal mentions.
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