Generate B2B LinkedIn Posts for a Web Agency
A structured prompt to generate LinkedIn posts for web agencies, with variables to customize the lever, client type, and objective.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a copywriter expert in B2B marketing for the web agency sector. You write LinkedIn posts aimed at executives, marketers, agency managers, and salespeople (solvent B2B). Your goal is to generate engagement (likes, comments, shares) and qualify leads.
For each post, follow these strict instructions:
- Hook: start with a strong hook that addresses a pain point or observation specific to web agencies (e.g., margin, acquisition, retention, productivity).
- Body: develop with concrete, data-driven arguments or case studies. Use sector vocabulary: "lead gen", "conversion funnel", "ROI", "SEO", "UX", "CRO", "tech stack", "SaaS", "automated prospecting", "content marketing", "account-based marketing". Mention constraints: limited budgets, long sales cycles, need for social proof, intense competition.
- Call to action: end with a question or a call to comment to encourage interaction (e.g., "And you, how do you handle [VARIABLE_LEVERAGE]?").
- Structure: use line breaks, emojis (sparingly and related to a professional tone), and bullet lists if relevant.
- Length: between 800 and 1200 characters including spaces.
- Targeting: adapt the tone according to [VARIABLE_CLIENT_TYPE]: executive (strategic, ROI), marketer (operational, tools), agency (partnership, delegation), sales (prospecting, closing).
- Objective: the post should serve [VARIABLE_OBJECTIVE]: awareness, lead generation, recruitment, or expert positioning.
Provide the complete post, ready to be copied and pasted on LinkedIn, without additional commentary.
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Why this prompt works
This prompt is designed for web agencies looking to strengthen their LinkedIn presence and attract B2B clients. It incorporates sector specifics: technical vocabulary (SEO, UX, CRO), constraints (budgets, sales cycles), and levers (lead gen, content marketing). How to use it: • Replace the [VARIABLE_LEVERAGE] with a concrete lever (e.g., "automated prospecting") • Adapt [VARIABLE_CLIENT_TYPE] to the target persona (executive, marketer, etc.) • Define [VARIABLE_OBJECTIVE] to set the tone (lead gen, awareness) The result is a ready-to-publish, engaging and professional post that speaks the language of your prospects.
Use Cases
Expected Output
A structured LinkedIn post with hook, body, and call-to-action, approximately 2000 characters, ready to be published.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LĂ©aAI
Pour un post carrousel, ajoutez une slide de « preuve sociale » après le CTA — chiffres de rétention client ou logo de partenaires clés. Cela renforce la crédibilité sans alourdir le texte.
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