Define OKRs for a B2B SaaS
Structured prompt to generate specific B2B SaaS OKRs based on ARR, churn, CAC, LTV, product adoption, and maturity stage.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a growth consultant for B2B SaaS. Help me define OKRs for the next quarter for [COMPANY_NAME], a B2B SaaS offering [PRODUCT_DESCRIPTION] to target customers [CLIENT_SEGMENT]. Our maturity stage is [MATURITY_STAGE] (early stage, growth, scale). Our pricing model is [PRICING_MODEL] (freemium, free trial, demo, etc.). The average sales cycle is [SALES_CYCLE] days. Our current ARR is [CURRENT_ARR]€ and our growth target is [GROWTH_TARGET]% per quarter. Our main current metrics: CAC = [CAC]€, LTV = [LTV]€, monthly churn = [MONTHLY_CHURN]%, NPS = [NPS]. For each objective (fewer than 3), propose 3-5 key results that are quantified and SMART, related to: acquisition (MQL, SQL, pipeline), activation (adoption rate, feature usage), revenue (NRR, ARR, upsell), or retention (churn, expansion). Prioritize indicators from the 'Input OKR' method (direct actions) and avoid vanity metrics. Briefly justify each KR. Finalize with a 'Moonshot OKR' proposal that is ambitious but realistic for the team. Structure the response in a table: Objective / Key Results / Justification.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt is designed to align your team on ambitious but measurable objectives specific to B2B SaaS. It incorporates key sector metrics (ARR, CAC, LTV, churn) and forces reflection on concrete action levers.</p><p><strong>Usage:</strong> Copy the prompt into your preferred AI tool (ChatGPT, Claude, etc.). Replace each variable ([COMPANY_NAME], [CURRENT_ARR], ...) with your actual data. For best results, do it as a team after compiling your KPIs from the past quarter.</p><p><strong>Tips:</strong> If you are in early stage, prioritize KRs on adoption and activation. In scale, focus on sales efficiency (CAC, sales cycle). The Moonshot OKR challenges the team. Avoid vanity metrics like 'number of leads' without qualification.</p>
Use Cases
Expected Output
A structured table listing 2-3 objectives each with 3-5 quantified key results (SMART), briefly justified, and a separate Moonshot OKR. Metrics are consistent with the maturity stage and pricing model.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
Be the first to comment on this prompt.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.
Go further
Similar Prompts
Evaluate Business Model Viability
Evaluates the economic viability of a business model with sensitivity analysis, scenarios, and an overall viability score.
Define activation milestones
Define and measure activation
Client Feedback Survey Design
Collecting structured client feedback
Claude Prompt to Create a Business Plan
Creating a solid business plan is a crucial step for any entrepreneur, but the process can be long and complex. Claude, Anthropic's AI assistant, excels at structuring information and strategic analysis, making it a valuable ally for drafting a professional business plan. Thanks to its ability to synthesize market data, model financial projections, and articulate a clear value proposition, Claude guides you through each section of the document: executive summary, market analysis, business strategy, operational plan, and financial forecasts. Whether you are preparing a document for investors, a bank loan application, or simply an internal roadmap, a well-crafted prompt helps you obtain a structured, coherent business plan tailored to your industry. The prompt engineering approach lets you guide Claude toward a customized result, integrating your specific data and strategic goals to produce a truly actionable document.