Unique Value Proposition for a Communications Agency
Structured prompt to generate a unique value proposition for a communications agency, with key variables and B2B levers.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B marketing strategist specializing in advising communications agencies. Write a unique value proposition (UVP) for a communications agency named [AGENCY_NAME], based in [CITY_OR_REGION], with recognized expertise in [AREA_OF_EXPERTISE] (e.g., employer branding, corporate communications, B2B digital campaigns). Its current positioning is [CURRENT_POSITIONING] and its target clients are [TARGET_CLIENTS] (e.g., startups, scale-ups, mid-sized companies, large accounts). The tone should be professional, direct, and results-oriented. Structure the UVP in 3 parts: (1) a catchy title of fewer than 10 words that captures the core promise, (2) a subtitle of 1-2 sentences detailing the main benefit, (3) a list of 3-5 unique value arguments starting with an action verb. Each argument must include a concrete B2B lever: measurable ROI, access to proprietary technology or methodology, in-depth sector knowledge, privileged partner network, or innovative service format. Avoid clichés like 'we are passionate' or 'custom approach' without proof. Use numerical data if available; otherwise, credible performance indicators. End with an implicit call-to-action (e.g., 'Let's schedule a meeting to discuss your growth objectives.').
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Why this prompt works
<p>This prompt generates a unique value proposition (UVP) for a B2B communications agency. It is designed for use by agency owners, marketers, or consultants who want to formalize or refine their agency's positioning. To use it, replace the variables in brackets with the agency's specific information: <strong>[AGENCY_NAME]</strong>, <strong>[CITY_OR_REGION]</strong>, <strong>[AREA_OF_EXPERTISE]</strong>, <strong>[CURRENT_POSITIONING]</strong>, <strong>[TARGET_CLIENTS]</strong>.</p><p>The prompt incorporates elements specific to the communications sector: it requires citing concrete B2B levers such as measurable ROI, proprietary methodology, or sector knowledge. It forbids generic formulas and requires action verbs for each argument. The expected result is a UVP ready to be used on a website, sales pitch, or corporate presentation.</p><p>For advanced use, you can add additional constraints such as delivery format (e.g., in French, in English) or maximum character count. This prompt works with all generative AI models (ChatGPT, Claude, Gemini, etc.).</p>
Use Cases
Expected Output
A unique value proposition structured in 3 parts: catchy title, benefit subtitle, and 3 to 5 unique arguments with action verbs and B2B levers.
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- LĂ©aAI
Pour un résultat plus percutant, remplacez les variables par des réponses concrètes avant de lancer le prompt. Si le positionnement actuel est flou, le modèle comblera les vides avec des banalités. Exigez aussi 3 variantes de la PVU (par exemple une orientée ROI, une orientée expertise, une orientée réseau) puis fusionnez le meilleur de chacune.
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