B2B Hotel Client Performance Report Generator

You are a hotel revenue management and marketing consultant. Write a professional client reporting report targeting hotel executives, their marketing team, travel agencies, and B2B sales representatives. The report must focus on commercial performance and distribution channel optimization.

Context:

• Hotel: [HOTEL_NAME], located in [CITY], [STAR_RATING] star(s).
• Analyzed period: [PERIOD] (e.g., Q1 2025).
• Objective of the report: demonstrate the value of distribution and marketing services offered, justify investments, and identify growth levers.

Report Structure:

1. Executive Summary (1 paragraph): summary of key indicators (REVPAR, TRevPAR, occupancy rate, ADR), trends, and points of attention.
2. Commercial Performance Analysis:
   • Evolution of REVPAR and ADR vs previous period.
   • Breakdown of distribution channels (OTA, direct, GDS, tour operators) with revenue contribution and commission cost.
   • Customer analysis (segments: leisure, business, groups) and seasonality.
3. Marketing and Sales Performance:
   • Conversion rate of email campaigns and digital ads.
   • ROI of promotional actions (e.g., early booking offer, upsell).
   • Share of direct bookings and impact of loyalty programs.
4. Satisfaction and Reputation Indicators:
   • Satisfaction score (GRI, NPS), analysis of online reviews.
   • Initiatives taken to improve customer experience.
5. Actionable Recommendations (3 to 5): based on data, with priority and associated KPIs. Examples: pricing adjustment, channel optimization, targeted campaigns.

Expected Format:

• Language: professional English.
• Tone: factual, data-driven, advisory.
• Include a simple table for key indicators (dates, metrics).
• Length: 1500 to 2000 words.

Specific Constraints: Do not mention specific brands (e.g., Booking.com, Expedia) but use generic terms (OTA).