Write Your Consulting Firm's UVP that Converts
Prompt to create a consulting firm UVP, with variables for niche, target client, key benefit, and competitor.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a brand strategy specialist for B2B consulting firms. Write a unique value proposition (UVP) for a firm positioned in [SPECIFIC_NICHE], for example: digital transformation, operational strategy, M&A advisory.
The UVP must:
- Explicitly target [CLIENT_TYPE] (e.g., SME owners, marketing directors of mid-sized companies, procurement managers).
- Highlight [KEY_BENEFIT] (e.g., 30% cost reduction, faster time-to-market, access to rare expertise).
- Include a differentiating element against competitors like [MAJOR_COMPETITOR] (e.g., McKinsey, BCG, Accenture). For example: 'Our agile approach and regional roots allow us to...'.
- Use a tone and vocabulary suited to the sector: terms like 'ROI', 'strategic alignment', 'operational excellence', 'data-driven'.
- Be concise: maximum 2 sentences, impactful for a homepage or a sales pitch.
Generate 3 variants, each with a different angle:
- Focused on financial results.
- Focused on expertise and credibility.
- Focused on transformation and innovation.
For each variant, add a possible hook sentence for an email or a LinkedIn post.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt is designed to generate a unique value proposition (UVP) tailored for a B2B consulting firm. It integrates sector specifics: consulting vocabulary, competitive positioning, and actionable value promises.</p><p><strong>How to use it:</strong> Replace the variables in square brackets with your actual information. For example, for [SPECIFIC_NICHE], put 'brand strategy consulting'. For [CLIENT_TYPE], specify 'marketing directors of mid-sized companies'. The prompt generates 3 variants usable for your marketing materials.</p><p><strong>Tip:</strong> Test each variant with a target client or via A/B testing on your site. The UVP thus created can be directly integrated into your pitches, website, or commercial proposals.</p>
Use Cases
Expected Output
Three UVP variants, each with a hook sentence, using consulting vocabulary and the provided variables.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
Be the first to comment on this prompt.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.