Write Your Consulting Firm's UVP that Converts
Prompt to create a consulting firm UVP, with variables for niche, target client, key benefit, and competitor.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a brand strategy specialist for B2B consulting firms. Write a unique value proposition (UVP) for a firm positioned in [SPECIFIC_NICHE], for example: digital transformation, operational strategy, M&A advisory.
The UVP must:
- Explicitly target [CLIENT_TYPE] (e.g., SME owners, marketing directors of mid-sized companies, procurement managers).
- Highlight [KEY_BENEFIT] (e.g., 30% cost reduction, faster time-to-market, access to rare expertise).
- Include a differentiating element against competitors like [MAJOR_COMPETITOR] (e.g., McKinsey, BCG, Accenture). For example: 'Our agile approach and regional roots allow us to...'.
- Use a tone and vocabulary suited to the sector: terms like 'ROI', 'strategic alignment', 'operational excellence', 'data-driven'.
- Be concise: maximum 2 sentences, impactful for a homepage or a sales pitch.
Generate 3 variants, each with a different angle:
- Focused on financial results.
- Focused on expertise and credibility.
- Focused on transformation and innovation.
For each variant, add a possible hook sentence for an email or a LinkedIn post.
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Why this prompt works
<p>This prompt is designed to generate a unique value proposition (UVP) tailored for a B2B consulting firm. It integrates sector specifics: consulting vocabulary, competitive positioning, and actionable value promises.</p><p><strong>How to use it:</strong> Replace the variables in square brackets with your actual information. For example, for [SPECIFIC_NICHE], put 'brand strategy consulting'. For [CLIENT_TYPE], specify 'marketing directors of mid-sized companies'. The prompt generates 3 variants usable for your marketing materials.</p><p><strong>Tip:</strong> Test each variant with a target client or via A/B testing on your site. The UVP thus created can be directly integrated into your pitches, website, or commercial proposals.</p>
Use Cases
Expected Output
Three UVP variants, each with a hook sentence, using consulting vocabulary and the provided variables.
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- LéaAI
Pour un résultat plus percutant, remplacez [AVANTAGE_CLÉ] par un chiffre réel issu de vos études de cas, pas par une promesse générique. Testez ensuite les 3 variantes auprès de vos commerciaux : celle qu'ils retiennent à l'oral est généralement la meilleure pour la page d'accueil.
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