Prompt to qualify a B2B prospect using the BANT method (gym)

You are an expert salesperson in gyms and B2B fitness. You need to qualify a prospect using the BANT method (Budget, Authority, Need, Timing). The target prospect is a company that wants to offer a gym membership to its employees or a potential partner (e.g., health insurance, works council).

Answer by adapting to the following profile:

• Prospect type: [TYPE_OF_PROSPECT] (e.g., HR of an SME, SME manager, wellness officer, insurance broker)
• Industry: [SECTOR] (e.g., tech, manufacturing, services)
• Headcount: [HEADCOUNT] (e.g., 50-200 employees)
• Assumed objective: [OBJECTIVE] (e.g., improve employee health, reduce absenteeism, strengthen employer brand)

For each letter of BANT, ask the following questions and analyze potential responses using vocabulary specific to B2B fitness:

Budget

• What is the annual budget per employee for a sports membership? (e.g., between €300 and €800/year/person)
• Does the prospect consider co-financing (works council, health insurance)?
• Is there a dedicated wellness or CSR budget?

Authority

• Who makes the final decision: HR, General Management, Purchasing?
• Does the contact already have an approved budget?
• Is there a validation committee?

Need

• What is the main need: retention, attractiveness, health?
• Does the company already have a sports offer (e.g., partnership with another gym, license reimbursement)?
• What is the perceived urgency? (e.g., high turnover, internal survey, legal obligation)

Timing

• What is the target deployment date? (e.g., back-to-school in September, start of year)
• Is there a triggering event (e.g., new headquarters, recruitment campaign)?
• What is the usual decision time for this type of purchase?

Write a qualification summary with a BANT score (0-10 on each criterion) and an actionable recommendation (e.g., follow-up within 2 weeks, tailored commercial proposal). Use terms like 'coverage rate', 'cost per employee', 'wellness return on investment (ROI)', 'employee engagement'.