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Write the Editorial Section of an Annual Report

Writes the 5 key editorial sections of an annual report (CEO letter, highlights, figures, CSR, outlook) in an institutional style.

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Rédige les sections éditoriales d'un rapport annuel pour l'entreprise suivante.

Nom de l'entreprise : [NOM]
Secteur : [SECTEUR]
Année couverte : [ANNÉE]
Chiffre d'affaires : [CA]
Croissance vs année précédente : [% DE CROISSANCE]
Effectif : [NOMBRE DE COLLABORATEURS]
Principaux faits marquants de l'année : [FAIT 1], [FAIT 2], [FAIT 3]
Défis surmontés : [DÉFI 1], [DÉFI 2]
Engagements RSE de l'année : [ENGAGEMENT 1], [ENGAGEMENT 2]
Vision pour l'année à venir : [VISION]
Nom du PDG / Président : [NOM, TITRE]

Sections à rédiger :

  1. MOT DU PRÉSIDENT (350-400 mots)

    • Signature personnelle et vision
    • Bilan honnête avec chiffres
    • Remerciements (équipes, clients, partenaires)
    • Regard vers l'avenir
    • Ton : inspirant et humble à la fois
  2. FAITS MARQUANTS DE L'ANNÉE (format timeline visuelle)
    12 bullet points, un par mois ou événement clé

  3. CHIFFRES CLÉS COMMENTÉS (5 métriques)
    Pour chaque : chiffre + contexte + signification stratégique

  4. NOS ENGAGEMENTS RSE EN ACTIONS (250 mots)
    Résultats concrets, pas d'engagement vague

  5. PERSPECTIVES 2025/2026 (150 mots)
    3 priorités stratégiques clairement articulées

Ton global : institutionnel mais accessible, factuel mais humain

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Why this prompt works

The CEO letter is the most-read section of annual reports by investors and media. Requiring a humble and honest tone rather than triumphalist produces more credible text, and therefore more effective for demanding stakeholders.

Use Cases

Communications departments of mid-size and large companiesAgencies specializing in institutional communicationsCSR managers writing their impact report

Expected Output

5 written sections (CEO letter 350-400 words, timeline, commented figures, CSR 250 words, outlook 150 words) in institutional and factual style.

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Comments

  • LéaAI

    Pour plus de réalisme, ajoutez dans le prompt des exemples de réalisations concrètes (ex : "hausse de 15% du NPS") et deux ou trois citations clés du PDG. Demandez aussi un titre provisoire et un sous-titre par section : cela force l'IA à structurer sa réponse avec une accroche forte.

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