P
📢MarketingAdvancedClaude

Conduct a comprehensive brand communication audit

This prompt performs a structured communication audit across 8 dimensions, identifying inconsistencies, missed opportunities and priority actions.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Agis comme un consultant en stratégie de marque et communication intégrée. Réalise un audit complet de la communication de [NOM_MARQUE].

Informations disponibles :
- Site web : [URL]
- Réseaux sociaux actifs : [RESEAUX]
- Type de communications récentes : [TYPES_COMMS]
- Positionnement revendiqué : [POSITIONNEMENT]
- Cible déclarée : [CIBLE]
- Principaux concurrents : [CONCURRENTS]
- Problèmes pressentis : [PROBLEMES_SENTIS]

Mène l'audit en 8 dimensions :

1. COHÉRENCE DE MARQUE
   - Cohérence visuelle (si descriptions disponibles)
   - Cohérence de ton et de voix
   - Alignement positionnement / messages diffusés

2. ANALYSE CANAL PAR CANAL
   - Site web : structure, messages clés, CTA
   - Réseaux sociaux : fréquence, ton, engagement
   - Email : (si données disponibles)

3. ANALYSE CONCURRENTIELLE
   - Différenciation perçue vs concurrents
   - Opportunités de positionnement non occupées

4. MESSAGES CLÉS
   - Identification du message principal récurrent
   - Messages manquants ou sous-exprimés

5. SCORE GLOBAL : note sur 10 par dimension
6. TOP 5 DES PROBLÈMES PRIORITAIRES
7. TOP 5 DES RECOMMANDATIONS CONCRÈTES
8. QUICK WINS à implémenter en moins de 30 jours

Why this prompt works

The 8-dimension audit with scoring allows for quantifying problems often perceived as subjective and prioritizing initiatives according to their impact on overall brand coherence.

Use Cases

Brand strategyCommunication redesignMarketing consultingAgency client onboarding

Expected Output

A communication audit in 8 dimensions with scores, top 5 problems, top 5 recommendations and 30-day quick wins.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

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Glossary Terms

Chain-of-thoughtFew-shot promptingPrompt injectionContextTop-p (nucleus sampling)GPTPrompt leakingHallucination

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