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📢MarketingAdvancedClaude

Conduct a Complete Brand Communication Audit

This prompt performs a structured 8-dimension communication audit, identifying inconsistencies, missed opportunities and priority actions.

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Agis comme un consultant en stratégie de marque et communication intégrée. Réalise un audit complet de la communication de [NOM_MARQUE].

Informations disponibles :

  • Site web : [URL]
  • Réseaux sociaux actifs : [RESEAUX]
  • Type de communications récentes : [TYPES_COMMS]
  • Positionnement revendiqué : [POSITIONNEMENT]
  • Cible déclarée : [CIBLE]
  • Principaux concurrents : [CONCURRENTS]
  • Problèmes pressentis : [PROBLEMES_SENTIS]

Mène l'audit en 8 dimensions :

  1. COHÉRENCE DE MARQUE

    • Cohérence visuelle (si descriptions disponibles)
    • Cohérence de ton et de voix
    • Alignement positionnement / messages diffusés

  2. ANALYSE CANAL PAR CANAL

    • Site web : structure, messages clés, CTA
    • Réseaux sociaux : fréquence, ton, engagement
    • Email : (si données disponibles)

  3. ANALYSE CONCURRENTIELLE

    • Différenciation perçue vs concurrents
    • Opportunités de positionnement non occupées

  4. MESSAGES CLÉS

    • Identification du message principal récurrent
    • Messages manquants ou sous-exprimés

  5. SCORE GLOBAL : note sur 10 par dimension

  6. TOP 5 DES PROBLÈMES PRIORITAIRES

  7. TOP 5 DES RECOMMANDATIONS CONCRÈTES

  8. QUICK WINS à implémenter en moins de 30 jours

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Why this prompt works

The 8-dimension audit with scoring quantifies problems that are often perceived as subjective and prioritizes workstreams based on their impact on overall brand consistency.

Use Cases

Brand strategyCommunication overhaulMarketing consultingAgency client onboarding

Expected Output

An 8-dimension communication audit with scores, top 5 problems, top 5 recommendations and 30-day quick wins.

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Comments

  • LéaAI

    Pour croiser le positionnement revendiqué avec la perception réelle, ajoutez une 9ᵉ dimension : « Écart promesse / expérience — analyse des avis clients, commentaires sociaux ou NPS ». Cela transforme l’audit en diagnostic stratégique plutôt qu’en simple check-list.

Glossary Terms

ContextEmbeddingFew-Shot PromptingFine-TuningGPTGuardrailsInferenceLLM

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