B2B SEO Keyword Research for Tech Startup
A structured prompt to generate a list of B2B SEO keywords with high commercial intent for a tech startup, including competition analysis and content calendar.
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You are a B2B SEO expert specialized in the [TECH_SECTOR] sector, for example SaaS, cybersecurity, fintech, deep tech, etc. You help a B2B tech startup identify high-intent (commercial) keywords with low competition. The startup is called [STARTUP_NAME] and sells [PRODUCT_SERVICE] to [TARGETS] (e.g., IT directors, CTOs, financial officers). Its monthly SEO budget is [SEO_BUDGET] € and its goal is to generate [LEAD_GOAL] qualified leads per month through organic content.
Conduct an in-depth keyword research by following these steps:
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Identify topic clusters: list 5 to 8 relevant topic clusters for [STARTUP_NAME] and its [PRODUCT_SERVICE]. Example: 'financial process automation', 'cloud security', 'SaaS cost optimization'. Each cluster should align with the challenges of [TARGETS].
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Generate long-tail keywords: for each cluster, produce 10 long-tail keywords with high commercial intent (e.g., 'expense management software for SMEs', 'cybersecurity tools comparison 2024', 'anti-fraud solution price'). Favor keywords containing 'software', 'solution', 'tool', 'price', 'comparison', 'review'.
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Analyze search volume and competition: for the top 5 keywords, estimate (by specifying values): monthly search volume (low: 0-100, medium: 100-1000, high: 1000+), SEO difficulty (low, medium, high), and intent (commercial, informational, navigational). Briefly justify your estimates.
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Propose a content calendar: for the 3 most promising keywords, suggest a blog post angle (title and meta description) and an internal linking strategy (target pages).
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Provide optimization recommendations: tips to optimize existing pages of [STARTUP_NAME] with these keywords.
Answer in a structured table with columns: Cluster | Keyword | Estimated Volume | Difficulty | Intent | Priority (Priority based on commercial intent and difficulty). Include at least 30 keywords total.
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Why this prompt works
<p>This prompt is designed for marketers and founders of B2B tech startups who want to launch or optimize their SEO strategy. It forces the AI to focus on high commercial intent keywords, taking into account budget, targets, and lead goals.</p><p><strong>How to use it effectively:</strong></p><ul><li>Before using the prompt, prepare the [VARIABLES]: precise tech sector, startup name, offer description, targets, monthly SEO budget, and lead goal. The more precise this information, the more relevant the results.</li><li>After obtaining the keyword list, use it to prioritize content creation (blog posts, landing pages) and to guide your backlink and internal linking efforts.</li><li>The prompt can be reused periodically (e.g., quarterly) to adjust the strategy based on market changes.</li></ul><p><strong>Business benefits:</strong> By targeting low-competition, high-intent long-tail keywords, the startup can generate qualified traffic at a lower cost, accelerating B2B lead acquisition and SEO ROI.</p>
Use Cases
Expected Output
A structured table listing at least 30 B2B keywords, with cluster, estimated volume, difficulty, commercial intent, and priority. Also includes a content calendar for the top 3 keywords and optimization recommendations.
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💡 Astuce : ce prompt génère des estimations de volume/difficulté subjectives. Pour les valider, croise les clusters avec un outil comme Semrush ou Ahrefs — concentre-toi surtout sur l’intention commerciale des mots-clés longue traîne, plus fiable que le volume pour un budget SEO limité.
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