B2B Keyword Research for Law Firm
Structured prompt to generate a B2B SEO keyword list for a law firm, with variables to customize the number of keywords, location, and client sector.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Act as an SEO consultant specializing in the B2B legal sector. Create a list of [MAIN_KEYWORDS_NUMBER] main keywords and [LONG_TAIL_KEYWORDS_NUMBER] long-tail keywords for a law firm based in [CITY_OR_REGION] targeting professional clients, especially business leaders, marketers, and sales teams of B2B companies in the [CLIENT_SECTOR] sector.
Step 1: Generate the main keywords using specific business law vocabulary: (a) commercial litigation, (b) contract law, (c) intellectual property, (d) corporate law, (e) corporate tax law, (f) competition law, (g) personal data law (GDPR), (h) employment law for executives, (i) mergers and acquisitions, (j) fundraising.
Step 2: For each main keyword, add long-tail variations as questions or intentions: for example, "how to handle a commercial dispute with a supplier", "confidentiality clause template for B2B contract", "corporate lawyer consultation fee Paris", etc.
Step 3: Integrate keywords related to B2B acquisition channels: "lawyer [CITY] for startup", "legal advice for fundraising", "GDPR support for SMEs", "commercial litigation lawyer for businesses".
Step 4: Prioritize keywords with high search volume and moderate competition according to solvency criteria: business leaders (revenue > €1M), legal decision-makers, etc.
Provide the list in table format: Keyword | Estimated monthly search volume | Difficulty (low/medium/high) | Search intent (informational/transactional/navigational).
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Why this prompt works
<p>This prompt is designed to automate B2B legal keyword research. Use it with ChatGPT or any LLM by replacing the variables in brackets with your actual values.</p><p>To use it effectively: <ul><li><strong>Specify the number of keywords</strong>: the higher the number, the longer the list. Start with 10 main and 20 long-tail.</li><li><strong>Indicate a city or region</strong>: local SEO is crucial for lawyers. For example, "Paris" or "Île-de-France".</li><li><strong>Define the client sector</strong>: if your firm specializes in tech, mention "tech", otherwise "all sectors".</li></ul></p><p>The expected output is a tabulated list that you can export to a spreadsheet for analysis. Adjust estimated search volumes using tools like Google Keyword Planner or SEMrush.</p>
Use Cases
Expected Output
Structured list of main and long-tail keywords, with for each keyword: estimated search volume, difficulty rating, and search intent.
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- LéaAI
Pour maximiser l'impact SEO, ajoutez un filtre « type de client » dans l’Étape 4 : startups vs ETI, car leurs requêtes divergent (ex. « pacte d’actionnaires » vs « clause de non-concurrence cadre dirigeant »). Adaptez aussi la localisation en incluant la zone d’influence réelle du cabinet (département ou pôle économique).
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