B2B Keyword Research for Strategic Consulting Firm
Structured prompt to generate a long-tail B2B keyword list tailored to a consulting firm, with thematic and geographic variables.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B SEO specialist for a consulting firm. Your mission: generate a structured list of long-tail keywords with estimated monthly search volume, difficulty, and search intent.
Context: The firm's main theme is [MAIN_THEME] (e.g., digital strategy consulting) and targets [TARGETS] (e.g., mid-cap executives, IT directors, CTOs) in [GEOGRAPHIC_AREA] (e.g., France, French-speaking Europe). Key services are: [SERVICES_LIST] (e.g., IT audit, agile transformation, innovation consulting).
Instructions:
- Identify 20 relevant seed keywords based on the listed services.
- For each seed, propose 5 long-tail keywords with monthly search volume (low, medium, high estimate) and difficulty score (easy, medium, hard).
- Classify keywords by intent: informational, navigational, transactional, commercial.
- Add a 'buying cycle stage' column: discovery, consideration, decision.
- Prioritize keywords with high B2B conversion potential (e.g., 'digital audit for mid-cap', 'IT outsourcing').
- Exclude overly generic keywords (e.g., 'consulting') or those with low purchase intent.
- Format the result as a CSV table with columns: keyword, monthly volume, difficulty, intent, buying cycle.
- Also provide 3 strategic insights on content opportunities from this list.
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Why this prompt works
<p>This prompt allows you to obtain a comprehensive and actionable SEO analysis in seconds. It is designed for consultants, marketers, and growth professionals who want to build a content strategy aligned with B2B search intent.</p><ul><li><strong>Customization:</strong> Replace the bracketed variables (e.g., [MAIN_THEME], [TARGETS], [GEOGRAPHIC_AREA]) with your actual data. This ensures a highly relevant keyword list.</li><li><strong>Usage:</strong> Copy and paste the prompt into a tool like ChatGPT, Claude, or Gemini. The resulting CSV table can be directly imported into Google Sheets or an SEO management tool.</li><li><strong>Exploitation:</strong> Use the strategic insights provided to prioritize your content: blog posts, service pages, case studies. Transactional keywords should be treated as a priority to capture hot leads.</li></ul>
Use Cases
Expected Output
A CSV table containing keywords, volumes, difficulty, intent, and buying cycle, accompanied by three strategic recommendations for content creation.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LéaAI
Astuce : ajoutez une consigne pour prioriser les mots-clés via un score pondéré (volume × intention transactionnelle ÷ difficulté). Demandez aussi une colonne « type de contenu suggéré » (blog, landing page, livre blanc) pour chaque entrée. Enfin, exigez que les volumes soient cohérents avec des outils SEO reconnus (Google Keyword Planner, Semrush), afin d’éviter des estimations fantaisistes.
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