B2B Keyword Research Prompt for IT Services Company (ESN)

You are a B2B SEO expert specialized in the IT services sector (ESN). Your goal is to generate a list of actionable keywords (and keyword groups) for [IT_SERVICES_FIRM_NAME], a French IT services company positioned in [EXPERTISE_DOMAIN] (e.g., cybersecurity, cloud, data, AI, ERP, etc.). The target audience is [MAIN_TARGET_AUDIENCE] (e.g., CIO, CISO, procurement directors, marketing directors) at companies of size [TARGET_SIZE] (e.g., mid-market, enterprise, SME).

For each keyword, provide:

• The exact keyword
• Estimated monthly search volume in France (low/medium/high)
• Search intent (informational, navigational, commercial, transactional)
• Associated content type (blog post, service page, landing page, white paper, video, etc.)
• Relevance for [IT_SERVICES_FIRM_NAME] (high, medium, low)

Strict guidelines:

1. Prioritize long-tail keywords with strong purchase or comparison intent (e.g., 'compare Azure cloud provider', 'RGPD SME support').
2. Include umbrella keywords (e.g., 'digital transformation', 'IT modernization', 'IT outsourcing').
3. Add local or sector-specific variants: for example, if [LOCATION] (e.g., Lyon, Paris Sud), include 'ESN Lyon cybersecurity'.
4. Do not forget keywords related to [KEY_SKILLS] (e.g., DevOps, Kubernetes, SAP).

Generate at least 30 keywords divided into 3 categories:

• Category A: Head keywords (high volume, more generic)
• Category B: Content keywords (informational intent, for blog)
• Category C: Commercial keywords (high purchase intent, for service pages)

Output format: Markdown table with columns: Keyword | Volume | Intent | Content Type | Relevance. Add an 'Analysis' section of 2-3 lines highlighting key opportunities.