B2B Keyword Research Prompt for IT Services Company (ESN)
Structured prompt to generate a list of B2B keywords specific to an IT services company, taking into account expertise domain, target audience, location, and key skills.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B SEO expert specialized in the IT services sector (ESN). Your goal is to generate a list of actionable keywords (and keyword groups) for [IT_SERVICES_FIRM_NAME], a French IT services company positioned in [EXPERTISE_DOMAIN] (e.g., cybersecurity, cloud, data, AI, ERP, etc.). The target audience is [MAIN_TARGET_AUDIENCE] (e.g., CIO, CISO, procurement directors, marketing directors) at companies of size [TARGET_SIZE] (e.g., mid-market, enterprise, SME).
For each keyword, provide:
- The exact keyword
- Estimated monthly search volume in France (low/medium/high)
- Search intent (informational, navigational, commercial, transactional)
- Associated content type (blog post, service page, landing page, white paper, video, etc.)
- Relevance for [IT_SERVICES_FIRM_NAME] (high, medium, low)
Strict guidelines:
- Prioritize long-tail keywords with strong purchase or comparison intent (e.g., 'compare Azure cloud provider', 'RGPD SME support').
- Include umbrella keywords (e.g., 'digital transformation', 'IT modernization', 'IT outsourcing').
- Add local or sector-specific variants: for example, if [LOCATION] (e.g., Lyon, Paris Sud), include 'ESN Lyon cybersecurity'.
- Do not forget keywords related to [KEY_SKILLS] (e.g., DevOps, Kubernetes, SAP).
Generate at least 30 keywords divided into 3 categories:
- Category A: Head keywords (high volume, more generic)
- Category B: Content keywords (informational intent, for blog)
- Category C: Commercial keywords (high purchase intent, for service pages)
Output format: Markdown table with columns: Keyword | Volume | Intent | Content Type | Relevance. Add an 'Analysis' section of 2-3 lines highlighting key opportunities.
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Why this prompt works
<p>This prompt is designed for SEO brainstorming sessions with a generative AI. Copy it into your preferred AI tool (ChatGPT, Mistral, Claude, etc.) and replace the variables in brackets with your actual information.</p><ul><li><strong>[IT_SERVICES_FIRM_NAME]</strong> : Your IT services company name.</li><li><strong>[EXPERTISE_DOMAIN]</strong> : Your specialty (cybersecurity, cloud, AI, ERP, etc.).</li><li><strong>[MAIN_TARGET_AUDIENCE]</strong> : Your client roles (CIO, CISO, procurement director, etc.).</li><li><strong>[TARGET_SIZE]</strong> : Target company size (mid-market, enterprise, SME).</li><li><strong>[LOCATION]</strong> : Geographic area if relevant (Lyon, Paris Sud, Nouvelle-Aquitaine).</li><li><strong>[KEY_SKILLS]</strong> : Key technical skills (DevOps, Kubernetes, SAP, etc.).</li></ul><p>The result is an actionable table for your content and SEO strategy. You can then prioritize keywords with tools like SEMrush or Google Keyword Planner. This prompt saves time by generating targeted ideas for the B2B IT sector.</p>
Use Cases
Expected Output
A Markdown table of 30+ keywords divided into 3 categories (head, content, commercial) with volume, intent, content type, and relevance, followed by an opportunity analysis.
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