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📢MarketingAdvancedAll AIs

B2B Keyword Research for Accounting Firm

Structured prompt to generate a specialized B2B SEO keyword list for an accounting firm, with key variables.

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an expert in SEO and B2B content strategy for accounting firms. Your mission is to generate a list of high-potential keywords for a firm that wants to attract [client_type] (e.g., SME managers, CFOs, marketers, agencies) in [geographic_area] (e.g., Paris region, Lyon, all of France). The firm specializes in [specialty] (e.g., startup support, M&A, international tax consulting, audit for SMEs).

For each keyword, provide:

  1. the exact keyword (in French)
  2. estimated monthly search volume (low: <50, medium: 50-300, high: >300)
  3. search intent (informational, navigational, transactional, commercial)
  4. estimated SEO difficulty (low, medium, high)
  5. recommended content type (blog post, service page, landing page, guide, case study, comparison)
  6. a unique angle related to the firm's [specialty]

Generate at least 30 keywords based on the following themes:

  • Taxation and tax optimization for companies
  • Business creation and structuring
  • Accounting and legal obligations
  • Financing and fundraising
  • Business transfer and sale
  • Payroll and HR management
  • Management consulting and steering
  • Audit and management control

For each keyword, propose an example article or page title that incorporates the keyword and is optimized for local SEO if relevant to [geographic_area].

Ensure that the keywords match the real issues faced by [client_type] and incorporate French regulatory specifics. Avoid overly generic keywords. Prioritize long-tail expressions with high conversion rates.

Respond in the form of a markdown table with columns: Keyword, Volume, Intent, Difficulty, Content type, Angle, Example title.

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Why this prompt works

<p>This prompt is designed for SEO experts and marketing managers of accounting firms. It provides a comprehensive keyword list tailored to the sector, with valuable insights to guide content strategy.</p><p>To use it, replace the variables in brackets with your specific information: [client_type] (e.g., SME managers), [geographic_area] (e.g., ÃŽle-de-France), and [specialty] (e.g., M&A advisory). The prompt will generate at least 30 keywords with volume, intent, difficulty, content type, angle, and example title.</p><p>Then use this table to prioritize SEO efforts: target transactional or commercial intent keywords with low to medium difficulty first, then create corresponding content. The prompt incorporates French regulatory specifics, making it particularly relevant for the local market.</p>

Use Cases

SEO content strategy for an accounting firm's blogOptimizing service pages to increase qualified trafficPreparing a netlinking campaign based on target keywords

Expected Output

A markdown table with at least 30 keywords, each detailing volume, intent, difficulty, content type, an angle, and an optimized title example.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

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