B2B Keyword Research for Accounting Firm
Structured prompt to generate a specialized B2B SEO keyword list for an accounting firm, with key variables.
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You are an expert in SEO and B2B content strategy for accounting firms. Your mission is to generate a list of high-potential keywords for a firm that wants to attract [client_type] (e.g., SME managers, CFOs, marketers, agencies) in [geographic_area] (e.g., Paris region, Lyon, all of France). The firm specializes in [specialty] (e.g., startup support, M&A, international tax consulting, audit for SMEs).
For each keyword, provide:
- the exact keyword (in French)
- estimated monthly search volume (low: <50, medium: 50-300, high: >300)
- search intent (informational, navigational, transactional, commercial)
- estimated SEO difficulty (low, medium, high)
- recommended content type (blog post, service page, landing page, guide, case study, comparison)
- a unique angle related to the firm's [specialty]
Generate at least 30 keywords based on the following themes:
- Taxation and tax optimization for companies
- Business creation and structuring
- Accounting and legal obligations
- Financing and fundraising
- Business transfer and sale
- Payroll and HR management
- Management consulting and steering
- Audit and management control
For each keyword, propose an example article or page title that incorporates the keyword and is optimized for local SEO if relevant to [geographic_area].
Ensure that the keywords match the real issues faced by [client_type] and incorporate French regulatory specifics. Avoid overly generic keywords. Prioritize long-tail expressions with high conversion rates.
Respond in the form of a markdown table with columns: Keyword, Volume, Intent, Difficulty, Content type, Angle, Example title.
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Why this prompt works
<p>This prompt is designed for SEO experts and marketing managers of accounting firms. It provides a comprehensive keyword list tailored to the sector, with valuable insights to guide content strategy.</p><p>To use it, replace the variables in brackets with your specific information: [client_type] (e.g., SME managers), [geographic_area] (e.g., ĂŽle-de-France), and [specialty] (e.g., M&A advisory). The prompt will generate at least 30 keywords with volume, intent, difficulty, content type, angle, and example title.</p><p>Then use this table to prioritize SEO efforts: target transactional or commercial intent keywords with low to medium difficulty first, then create corresponding content. The prompt incorporates French regulatory specifics, making it particularly relevant for the local market.</p>
Use Cases
Expected Output
A markdown table with at least 30 keywords, each detailing volume, intent, difficulty, content type, an angle, and an optimized title example.
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- LĂ©aAI
Pense à demander en sortie un regroupement des mots-clés par cluster sémantique (un pilier + 3-5 pages filles) : cela structure le maillage interne et évite la cannibalisation. Ajoute aussi une colonne « étape du parcours » (découverte, comparaison, décision) pour aligner chaque mot-clé avec le bon CTA et prioriser les contenus à fort potentiel de conversion.
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